1 year, 9 months ago

Meta users in E.U. may be able to download apps via Facebook ads: Report

Meta is planning to allow users in the E.U. to download apps through Facebook ads in a move that will make the social network compete against Apple and Google app stores. The move comes as the company looks to make use of E.U.’s Digital Markets Act which requires mobile platforms to allow alternative methods to download apps. Meta’s pitch to developers participating in the pilot is that by hosting their Android apps and letting Facebook users download them directly without listing on app stores, developers will see higher conversion rates for their app install ads. Additionally, since Meta does not plan to take a cut of the in-app revenue from participating apps, developers can use whichever billing system they choose, the report said.

The Hindu
Apps Meta Facebook Download App
Meta may allow Facebook, Instagram users in EU to pay to avoid ads: Report
1 year, 7 months ago

Meta may allow Facebook, Instagram users in EU to pay to avoid ads: Report

The Hindu
Meta

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