Will celebrities pay for Twitter Blue? Many are ready to lose the check
1 year, 8 months ago

Will celebrities pay for Twitter Blue? Many are ready to lose the check

LA Times  

On Saturday, Twitter’s blue check marks are set to go away for any account that doesn’t pay $8 a month for a Twitter Blue subscription. One Los Angeles media executive whose portfolio includes celebrity and entertainment brands cited reservations about the “optics of getting a blue check,” referring to the way Musk’s culture-war antics have polarized sentiment around Twitter. Another source who frequently confers with celebrities and media companies on social strategy reported hearing “from a bunch of talent teams that they feel like they’re being extorted and they’re not doing it.” Musk also announced that, starting April 15, only accounts subscribing to Twitter Blue will be eligible to be promoted in users’ For You recommendations. Several news organizations, which have become heavy users of the platform in recent years, have also said they will not be paying for the Twitter Blue check mark yet.

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