Regional cinema's box office struggle: Why Marathi, Bengali, Punjabi films are losing out
Live MintThe regional language film industry has been struggling to stay afloat, producing only a handful of hits such as Bohurupi and Baipan Bhari Deva even during the prolonged absence of Bollywood blockbusters. Experts said audiences in these markets, like Hindi movie viewers, have also become selective and few films have been able to meet their expectations. Marathi films Navra Maza Navsacha 2 and Dharmaveer 2 earned over ₹20 crore and ₹15 crore, respectively, while Punjabi comedy Carry on Jatta 3 clocked in almost ₹50 crore in the domestic market. Linguistic limits Film producer and distributor Sunny Khanna said that after the pandemic, the success ratio for regional language films has been even lower than for Hindi movies. “There is also a realisation that the films will be available on streaming platforms soon enough and audiences will only come to cinemas when there is something larger-than-life and out-of-the-box on offer," Khanna said.