India has an increasingly global perspective on beauty – but the patriarchy still looms large
4 years, 9 months ago

India has an increasingly global perspective on beauty – but the patriarchy still looms large

CNN  

Editor’s Note: Elton Fernandez is a makeup artist based in Mumbai. One of India’s first successful YouTube beauty bloggers, he’s now a brand ambassador for Maybelline New York and has worked with celebrities including musician M.I.A., Aditi Rao Hydari and Alia Bhatt. Whether I’m working on magazine covers, fashion campaigns, runway shows, editorials or weddings, I see every day how makeup allows people to control how they are perceived before they’ve even said a word. I’ve seen established male Bollywood actors dump unsolicited feedback onto their female counterparts – mansplaining how their skirts aren’t short enough or their hair not full enough. Those “boys wear blue, girls wear pink” ideas are still prevalent, and they filter down into people’s beauty standards.

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History of this topic

The rise and reign of India’s beauty baroness Shahnaz Husain
1 week, 4 days ago

The rise and reign of India’s beauty baroness Shahnaz Husain

Live Mint  

Beauty baroness Shahnaz Husain, who turned 80 last month, was one of India’s OG influencers long before the term was coined. As the pioneer of organic green beauty in the country, she brought with her great business acumen, unabashed in-your-face marketing chutzpah, and a prescient sense of future trends. Such was the power of her marketing that thousands of young …

Top streetwear trends in India 2024: Cargo pants, oversized blazers to cultural fabrics, how to rock the hottest styles
1 month, 3 weeks ago

Top streetwear trends in India 2024: Cargo pants, oversized blazers to cultural fabrics, how to rock the hottest styles

Hindustan Times  

Streetwear in 2024 is all about blending the past with the future, bringing back iconic elements with a fresh, modern twist. What are the top streetwear trends in 2024 When looking at the trends in streetwear style in India and where it is heading, Pranav shares, “We can easily notice the prominence of Indian cultural pride and native roots making …

What keeps India glowing?
10 months, 2 weeks ago

What keeps India glowing?

Live Mint  

It started as a joke. The melding of wellness and beauty will only become more pronounced in the years ahead, in line with an expected CAGR of 10% to 2027 for the wellness industry.” While there’s no official India-specific research on the changing buyer perception, a quick glance at the latest offerings by established as well as emerging brands reflect …

Why the Indian beauty shopper has become a darling of brands
1 year, 10 months ago

Why the Indian beauty shopper has become a darling of brands

Live Mint  

In the past five years, over 20 international brands in the space of beauty and skincare have entered the Indian market. While foreign brands try to tempt the Indian shopper, there's also a simultaneous growth of homegrown brands like Juicy Chemistry, Neemli Naturals and Mamaearth that are promising to offer quality products at more affordable prices. As soon as I …

How beauty and fashion trends have blurred the gender roles
2 years ago

How beauty and fashion trends have blurred the gender roles

Firstpost  

All in all, fashion and beauty are ways of expressing oneself. The way to move forward is to deconstruct from set standards and exploring the many options available regardless of the gender We have all lived through clichés of blue for boys and pink for girls. Gender fluidity in the recent years Traditionally, fashion and beauty trends have been seen …

Why today’s beauty shoppers are butterfly consumers
2 years, 5 months ago

Why today’s beauty shoppers are butterfly consumers

Live Mint  

Over the past few years, India has become a darling of luxury beauty brands. After the entry of the likes of Charlotte Tilbury and Pat McGrath in the recent months, L’Oréal India has brought Lancôme to the beauty arena to cater to the Indian consumer. “The beauty industry here is undergoing a transformation, especially after the pandemic, in terms of …

India Couture Week: the sin of sameness
3 years, 4 months ago

India Couture Week: the sin of sameness

The Hindu  

If there’s one thing that the video presentations at the recently-concluded India Couture Week said as one, it is that the designers have been thinking grand. We see none of that when an entire fashion week dedicated to haute couture — a space where designers can and should explode with creativity — sells us a tired and uniform vision of …

Beauty is beyond shape & size
3 years, 9 months ago

Beauty is beyond shape & size

Deccan Chronicle  

Amidst the gloom of the global pandemic and economic slowdown, the idea of body inclusivity is turning out to be a ray of sunshine for the fashion and beauty industries. Many industry leaders and woke celebrities are now promoting body positivity, inclusivity and gender equality by turning the focus on “real” people and issues. Amrit Shah, creative director of Shanti …

Are we ready for gender neutral fashion?
3 years, 10 months ago

Are we ready for gender neutral fashion?

Deccan Chronicle  

Although politically most countries are heading towards a polarised world, the global fashion community has chosen to go against the motion and is voicing its support for all-things-inclusive. The gender lines have already started blurring in terms of beauty, clothing, makeup, and wellness domains, but are Indian men ready to accept gender neutrality in its full glory? There are men …

Meet today’s beauty customer
3 years, 10 months ago

Meet today’s beauty customer

Live Mint  

"If I can spend lakhs on bags, why can’t I spend thousands on beauty?” Neena Kapoor, a silent partner in a local business in Indore, Madhya Pradesh, considers skincare to be part of self-care and doesn’t mind spending ₹50,000-60,000 a month on beauty products. “Customers talk to us about a range of brands, across affordable, premium, niche, natural and ingredient …

India’s long history with genderless clothing
4 years ago

India’s long history with genderless clothing

Live Mint  

When Harry Styles graced the cover of US Vogue’s December edition in a gown and a tuxedo jacket, it reflected a shift in conversation around masculinity and depicted gender non-conformism. Jaywalking features patchwork trousers, multi-pocket jackets, flared pants and co-ord sets for “the people who aren’t scared to cross the line and prove a point.” HOS’ “street ghetto” sensibility includes …

India’s long history with genderless clothing
4 years ago

India’s long history with genderless clothing

Live Mint  

When Harry Styles graced the cover of US Vogue’s December edition in a gown and a tuxedo jacket, it reflected a shift in conversation around masculinity and depicted gender non-conformism. Jaywalking features patchwork trousers, multi-pocket jackets, flared pants and co-ord sets for “the people who aren’t scared to cross the line and prove a point.” HOS’ “street ghetto” sensibility includes …

Support BLM Movement, But What About Patriarchy & Colourism Here?
4 years, 5 months ago

Support BLM Movement, But What About Patriarchy & Colourism Here?

The Quint  

Women’s bodies and the idea of beauty have always been a site of contention due to the East’s rendering of “culturally pure” image and the West’s colonialism and capitalism. While many shall put the blame on colonisers for breeding this racial superiority complex in Indians – including the British, Dutch, Portugese, Mughals, Afghans, and so on – there is enough …

Beauty bias: The racism no one is talking about
4 years, 5 months ago

Beauty bias: The racism no one is talking about

Deccan Chronicle  

If you watched the Deepika Padukone starrer Chhapaak, chances are you found yourself sympathising with acid attack victims, cringing at how society treats them. I’m short, too, which invited more unkind remarks.” Attractive advantages In his book Beauty Pays: Why Attractive People Are More Successful, Daniel S. Hamermesh, considered the father of pulchronomics, wrote that attractive people are more likely …

Opinion | Whom do you blame for our fair-skin prejudice?
4 years, 6 months ago

Opinion | Whom do you blame for our fair-skin prejudice?

Live Mint  

In the erotically-charged lyrics of Kalidasa’s Meghaduta, the description of the yaksha’s wife includes the phrase tanvi shyama. Leupolt, who explains “the etymology of Hindostan as a name derived from two Persian words, Hind, ‘black’, and stan, ‘place’, and means literally the place of the blacks, or Hindoos”. I ask Gottschalk for his views about the sources that trace the …

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