Google steps up privacy, restricts third-party cookies for 1% of Chrome users

Google has started restricting third-party cookies for 1% of those who use its Chrome browser, shared the company in a blog post. However, they can also intrude on users’ privacy and many sites offer users the option of turning off such cookies. In addition to having their cookies turned off, the 1% of Chrome users receiving the update will also get Tracking Protection user controls. However, Google stated that the update would only be implemented for all Chrome users if the UK’s Competition and Markets Authority gives the green light after addressing concerns about Google’s restriction of cookies possibly harming competition in the sector.