Hero MotoCorp appoints Ravi Avalur to lead Harley-Davidson vertical in India
3 years, 10 months ago

Hero MotoCorp appoints Ravi Avalur to lead Harley-Davidson vertical in India

Firstpost  

In what will come as welcome news to existing customers and fans of the brand, Hero MotoCorp has set up a separate vertical for American biking giant Harley-Davidson’s India operations, and provided a glimpse of what is to come from the house of H-D going forward. Harley-Davidson’s India plans previewed As part of its agreement with one of the most iconic motorcycle brands in the world, Hero MotoCorp had previously said it would help Harley-Davidson continue its journey in India, after the bikemaker announced its decision to exit the Indian market as it continued to face declining sales in global markets year after year. Hero has also hired Vijay Thomas - who was the head of marketing at Harley-Davidson India – as its Lead Marketing, Premium Segment, along with three other former Harley-Davidson India executives. Left: Ravi Avalur, former managing director at Ducati India; Right: Harley-Davidson Heritage Classic Additionally, Hero MotoCorp has brought on board 11 dealers who were originally part of Harley-Davidson’s network in India.

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