Travel influencers encouraged to pay for their own holidays
The IndependentSign up to Simon Calder’s free travel email for expert advice and money-saving discounts Get Simon Calder’s Travel email Get Simon Calder’s Travel email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Dubbed #PayingOurWay, the initiative suggests influencers support the industry by paying for trips and producing content free of charge, and emphasizes that they should be “patient” while awaiting the return of freebies and press trips. Travel bloggers, vloggers and influencers often strike deals with brands which means they get complimentary trips in exchange for producing content – whether it be Instagram posts, videos or blogs – about their stay. “As travel bloggers and influencers, we are intrinsically linked to the travel industry – ultimately, if the travel industry doesn’t get through this then travel bloggers will be left with very little to write about.