Tories overtake Labour in poll as Covid vaccine rollout gathers pace
4 years, 2 months ago

Tories overtake Labour in poll as Covid vaccine rollout gathers pace

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. The survey puts Sir Keir Starmer’s Labour Party on 38 percentage points, a slump of three percentage points, representing an overall swing of 7 percentage points. Meanwhile, 29 per cent of those spoken to for the poll said Sir Keir would make the better PM, down three percentage points. Despite a drop for Labour and its leader in the poll, senior Tory Jeremy Hunt said he still viewed Sir Keir as a threat to his party’s electoral prospects. I would definitely say that, yes.” The poll, which surveyed 2,000 UK adults between 28 and 29 January, showed increased approval of the UK’s Covid-19 vaccine programme.

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History of this topic

Labour overtakes Reform after Starmer’s defence spending boost, latest poll reveals
1 month ago

Labour overtakes Reform after Starmer’s defence spending boost, latest poll reveals

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Keir Starmer’s gambit on defence spending appears to have received an …

Reform UK to take more seats from Labour than Tories, poll shows
Trending News
1 month, 4 weeks ago

Reform UK to take more seats from Labour than Tories, poll shows

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Nigel Farage is on course to unseat more Labour MPs than …

Reform UK surges AHEAD of the Tories with Nigel Farage's outfit now just three points behind Labour as support for Britain's two main parties slumps to a fresh low, new polling shows
2 months ago

Reform UK surges AHEAD of the Tories with Nigel Farage's outfit now just three points behind Labour as support for Britain's two main parties slumps to a fresh low, new polling shows

Daily Mail  

Reform UK has surged ahead of the Tories and is now just three points behind Labour, a new poll has shown. The research by Survation found Nigel Farage's party were backed by 24 per cent of voters, which was up four percentage points from a survey last month. The Tories slumped three points to 22 per cent in the latest …

Nigel Farage’s Reform just one point behind Labour in damning new poll for Starmer
2 months, 2 weeks ago

Nigel Farage’s Reform just one point behind Labour in damning new poll for Starmer

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. In the first YouGov poll since the general election, Labour’s support has plummeted, while Reform’s …

Fewer than half of Labour voters are optimistic about the year ahead, damning poll reveals - despite Keir Starmer's vow to 'fight for change' in 2025
2 months, 4 weeks ago

Fewer than half of Labour voters are optimistic about the year ahead, damning poll reveals - despite Keir Starmer's vow to 'fight for change' in 2025

Daily Mail  

Fewer than half of Labour voters are optimistic about the year ahead despite the Prime Minister's vow to 'fight for change' in 2025, a new poll has revealed. Sir Keir Starmer hailed the past 12 months as a 'year of change' and insisted Britain was already starting to see the fruits of a Labour government. The Prime Minister's own personal …

New poll suggests Nigel Farage’s Reform UK set to make 2025 a three-way race
3 months, 2 weeks ago

New poll suggests Nigel Farage’s Reform UK set to make 2025 a three-way race

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. According to the latest poll, Reform have nudged up one point to 22 per cent, …

Farage’s Reform UK in poll surge as Labour loses support after Starmer reset
3 months, 3 weeks ago

Farage’s Reform UK in poll surge as Labour loses support after Starmer reset

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. The polling of 1,644 voters took place in the wake of Sir Keir Starmer’s reset …

Tories close in on Labour in the polls as Badenoch’s appointment takes votes off Farage
4 months, 2 weeks ago

Tories close in on Labour in the polls as Badenoch’s appointment takes votes off Farage

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. One indicator of a slip in support for Mr Farage and Reform is that the …

Less than a third of voters trust the government as Labour’s woes intensify, poll suggests
5 months, 2 weeks ago

Less than a third of voters trust the government as Labour’s woes intensify, poll suggests

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Prime minister Sir Keir Starmer is preparing for the toughest test of his premiership so …

Starmer’s popularity hits record low as voters turn on Labour after 100 days
5 months, 2 weeks ago

Starmer’s popularity hits record low as voters turn on Labour after 100 days

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Sir Keir Starmer’s popularity has fallen to a record low as …

Labour’s support slides under 30% as angry older voters turn from Starmer to Farage and the Tories - poll
5 months, 3 weeks ago

Labour’s support slides under 30% as angry older voters turn from Starmer to Farage and the Tories - poll

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} Labour’s vote share …

Labour’s poll ratings are dreadful – here’s how they can bounce back
5 months, 3 weeks ago

Labour’s poll ratings are dreadful – here’s how they can bounce back

The Independent  

Top Blairites tell me they are “not surprised” by Labour’s one-point lead in the latest opinion poll, carried out at the weekend. Some holders of a torch for New Labour are “in despair” about Keir Starmer’s early stumbles in government. Later, he gave McSweeney total control of Labour’s general election campaign. What we now know is that, while Starmer’s instincts …

Labour's poll lead falls to just one point with approval rating for Keir Starmer on -36 - as Cabinet minister admits PM's 'young Government' will suffer more 'missteps' after Sue Gray scandal
5 months, 3 weeks ago

Labour's poll lead falls to just one point with approval rating for Keir Starmer on -36 - as Cabinet minister admits PM's 'young Government' will suffer more 'missteps' after Sue Gray scandal

Daily Mail  

Keir Starmer’s ‘young Government’ will suffer more ‘missteps’, a Cabinet minister admitted today as Labour’s poll lead slumped to just one point. Downing Street said ‘new structures’ at No 10 would help get the Government back on track after a turbulent period that has led to the departures of chief of staff Sue Gray and Cabinet Secretary Simon Case. We …

Labour poll lead over Tories slashed to one point
5 months, 3 weeks ago

Labour poll lead over Tories slashed to one point

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} Labour’s polling lead …

Tory leadership candidates fail to inspire as new poll shows Starmer support holds firm
5 months, 3 weeks ago

Tory leadership candidates fail to inspire as new poll shows Starmer support holds firm

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} Keir Starmer’s lead …

Poll suggesting Reform breakthrough at Holyrood ‘deeply concerning’ – Findlay
7 months ago

Poll suggesting Reform breakthrough at Holyrood ‘deeply concerning’ – Findlay

The Independent  

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Scottish Conservative leadership candidate Russell Findlay says a poll suggesting …

Poll reveals popularity of Keir Starmer after first week as PM
8 months, 1 week ago

Poll reveals popularity of Keir Starmer after first week as PM

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Sir Keir Starmer ended his first week as Prime Minister as …

Labour’s 1997 majority and how the 2024 general election exit poll compares
8 months, 3 weeks ago

Labour’s 1997 majority and how the 2024 general election exit poll compares

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Sir Keir Starmer’s Labour Party is set to win 410 seats …

Explosive exit poll shows Labour on track for huge majority with 410 seats as Tories tumble to just 131 - with Lib Dems on 61, Reform 13 and SNP 10
8 months, 3 weeks ago

Explosive exit poll shows Labour on track for huge majority with 410 seats as Tories tumble to just 131 - with Lib Dems on 61, Reform 13 and SNP 10

Daily Mail  

Sir Keir Starmer was on course for No 10 last night as the Tories were set to crash to their worst defeat in history. Deputy First Minister Kate Forbes also admitted the SNP ‘must listen to the voices of the voters’ when asked about her party’s push for independence. Sir Keir gave a muted reaction to the bombshell on social …

Exit poll of over 4K users sees Keir Starmer's party predicted for 49%
8 months, 3 weeks ago

Exit poll of over 4K users sees Keir Starmer's party predicted for 49%

Daily Mail  

A Mumsnet exit poll with more than 4,500 users sees Sir Keir Starmer 's Labour party predicted 49 per cent of the votes while Ed Davey 's crew come in second with 17 per cent. Ipsos's final election poll yesterday suggested that Labour would have a 37 per cent chare of the vote, down 5 per cent from last week …

Major polls predict Starmer’s Labour on course for stunning UK election win
8 months, 4 weeks ago

Major polls predict Starmer’s Labour on course for stunning UK election win

Al Jazeera  

London, United Kingdom – Barring a major upset in the coming hours, the Keir Starmer-led Labour Party is on course to win Thursday’s general election in the United Kingdom by a record landslide, two major polls suggest. “This election will be like none we have seen before with Labour set to reverse their worst result since 1935 to potentially a …

Poll that shows how every vote counts: How former Conservative voters could smash Keir Starmer's lead
8 months, 4 weeks ago

Poll that shows how every vote counts: How former Conservative voters could smash Keir Starmer's lead

Daily Mail  

Labour's lead over the Tories could dip into 'single figures' if enough disaffected voters return to the Conservative fold, a new Lord Ashcroft poll finds today. The findings suggest there remains a lot to play for ahead of tomorrow's General Election and that a Labour supermajority can yet be avoided Prime Minister Rishi Sunak pictured at the DCS group distribution …

With Three Days to UK Vote, Labour Maintains 21-Point Poll Lead
9 months ago

With Three Days to UK Vote, Labour Maintains 21-Point Poll Lead

Live Mint  

Opinion polls in Britain are still pointing to a crushing defeat for the governing Conservatives after 14 years in power as the election campaign reaches its final days. I’m fighting very hard and I think people are waking up to the real danger of what a Labour government means.” But polls since Friday morning make depressing reading for the Conservatives. …

Our new “mega-poll” gives Labour an expected majority of 280 seats
9 months ago

Our new “mega-poll” gives Labour an expected majority of 280 seats

The Economist  

N ATIONWIDE OPINION polls in Britain have long made clear that the Labour Party is on track to win the overall popular vote by a thumping margin. Using these data, we built a statistical model—the “multi-level regression” of MRP —to predict voting intentions for each of 16m possible unique combinations of voters’ age group, sex, ethnicity, education level, constituency and …

Shock new poll confirms Reform lead over Tories despite Farage’s Putin comments
9 months ago

Shock new poll confirms Reform lead over Tories despite Farage’s Putin comments

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} A shock new …

Curtice warns that YouGov poll putting Reform ahead proves ‘things are going backwards’ for Tories
9 months, 2 weeks ago

Curtice warns that YouGov poll putting Reform ahead proves ‘things are going backwards’ for Tories

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The YouGov poll putting Reform ahead of the Tories for the …

JASON GROVES: A high-risk strategy that could finally shift the polls in favour of the Conservatives
9 months, 2 weeks ago

JASON GROVES: A high-risk strategy that could finally shift the polls in favour of the Conservatives

Daily Mail  

The message from Grant Shapps was startling – don’t risk giving Labour a ‘super-majority’. Defence Secretary Grant Shapps being interviewed outside the BBC Studios after his appearance on Sunday With Laura Kuenssberg on May 19 Rishi Sunak carries luggage as he arrives at the party campaign bus outside Doncaster Station Keir Starmer during a visit to Grimsby Institute, a technical …

Q&A: What are the chances of a Labour ‘supermajority’?
9 months, 2 weeks ago

Q&A: What are the chances of a Labour ‘supermajority’?

The Independent  

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Defence Secretary Grant Shapps has appealed to voters not to …

Nigel Farage’s Reform just a point behind Tories new poll released after Rishi Sunak’s manifesto launch shows
9 months, 2 weeks ago

Nigel Farage’s Reform just a point behind Tories new poll released after Rishi Sunak’s manifesto launch shows

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Nigel Farage’s Reform UK party is just a point behind the …

MailOnline's ultimate poll of polls ahead of July 4 general election: Interactive voting intention graphs lay bare the Tory-Labour divide by age, gender and Brexit vote
9 months, 2 weeks ago

MailOnline's ultimate poll of polls ahead of July 4 general election: Interactive voting intention graphs lay bare the Tory-Labour divide by age, gender and Brexit vote

Daily Mail  

The final polling results are in and after six weeks of campaigning, the UK faces its general election. The final weeks of the campaign have seen Rishi Sunak and the Conservatives go on the offensive, launching attack adverts across social media to try and dissuade voters from turning to Keir Starmer's Labour. Nigel Farage's Reform Party appears to have finished …

New poll shows Tories heading for election wipeout - with Lib Dems becoming second party
9 months, 4 weeks ago

New poll shows Tories heading for election wipeout - with Lib Dems becoming second party

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. open image in gallery Labour Party leader Keir Starmer and shadow defence secretary John Healey …

Labour races to biggest lead over the Tories in the polls since Liz Truss downfall
9 months, 4 weeks ago

Labour races to biggest lead over the Tories in the polls since Liz Truss downfall

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} Rishi Sunak’s election …

Tories heading for election wipeout as new mega-poll suggests they could win just 66 seats
9 months, 4 weeks ago

Tories heading for election wipeout as new mega-poll suggests they could win just 66 seats

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} The Conservatives are …

Opinion poll round-up on day nine of the election campaign
10 months ago

Opinion poll round-up on day nine of the election campaign

The Independent  

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. A poll by BMG Research, carried out on Tuesday May 28 and Wednesday May …

’Bleak’ outlook for Tories as they hit new poll low after Sunak called snap election
10 months, 1 week ago

’Bleak’ outlook for Tories as they hit new poll low after Sunak called snap election

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} The Tories have …

Latest Ipsos poll shows Tories at their lowest rating in 45 years
11 months, 1 week ago

Latest Ipsos poll shows Tories at their lowest rating in 45 years

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Prime Minister Rishi Sunak has been forced to back down …

Yet another poll predicts a Labour landslide – Starmer’s greatest fear now is that people won’t bother to vote
11 months, 3 weeks ago

Yet another poll predicts a Labour landslide – Starmer’s greatest fear now is that people won’t bother to vote

The Independent  

Rishi Sunak and his election campaign chief, Isaac Levido, ought to be pleased. But at least this latest poll would give Labour a majority smaller than Tony Blair’s in 1997, even if it also gives the Tories fewer seats than the 165 the party won then. And it puts Labour only 17 points ahead in national share of the vote, …

Public ‘stopped listening’ to Tories as poll shows electoral disaster
1 year ago

Public ‘stopped listening’ to Tories as poll shows electoral disaster

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The public have “stopped listening” to the Tories and are tired …

Labour holds huge 34-point lead in key marginal seats, YouGov poll finds
1 year, 2 months ago

Labour holds huge 34-point lead in key marginal seats, YouGov poll finds

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Ben Cooper, the Fabians’ research manager, said the think tank’s previous analysis of marginals showed …

Another poll shows Labour lead slipping as Tories push for tax cuts and tougher curbs on immigration
1 year, 3 months ago

Another poll shows Labour lead slipping as Tories push for tax cuts and tougher curbs on immigration

Daily Mail  

There is more evidence of an easing in Labour's poll lead today as Tories mount a push for tax cuts and curbs on immigration. Research by More in Common has detected a four-point dip in Keir Starmer's advantage in a week - although the gap is still a commanding 12 points. Tories will hope that the combination of tax cuts …

Tories losing more voters to Farage’s Reform UK than Labour, poll finds
1 year, 4 months ago

Tories losing more voters to Farage’s Reform UK than Labour, poll finds

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Rishi Sunak’s Conservatives are losing more of their 2019 voters to …

Labour’s lead over Tories jumps four points as local election day looms
1 year, 11 months ago

Labour’s lead over Tories jumps four points as local election day looms

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Labour’s lead over the Tories has jumped four points in the …

Labour’s lead jumps four points as just 23% trust Tories to make big decisions
1 year, 11 months ago

Labour’s lead jumps four points as just 23% trust Tories to make big decisions

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ …

Two in three Britons want new political party to take on Tories and Labour
2 years ago

Two in three Britons want new political party to take on Tories and Labour

The Independent  

Almost two in three voters want a new political party to take on the Conservatives and Labour, a shock new study of trust in politics has found. Just 23 per cent of people said they felt close to the Tories, down four points since 2022, compared with 29 per cent saying the same about Labour, an increase of six points. …

Liz Truss’s Tories slump below 20% in bombshell poll
2 years, 5 months ago

Liz Truss’s Tories slump below 20% in bombshell poll

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Conservative support has slumped below 20 per cent in the worst …

Labour set to win across Tories’ southern heartlands thanks to Liz Truss, poll shows
2 years, 5 months ago

Labour set to win across Tories’ southern heartlands thanks to Liz Truss, poll shows

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Labour is set to capture vast swathes of the Tories’ southern …

Labour on course for large majority in next election including Boris Johnson's seat, poll suggests
2 years, 6 months ago

Labour on course for large majority in next election including Boris Johnson's seat, poll suggests

The Telegraph  

Labour is on course for a 56-seat majority at the next election and would take Boris Johnson's seat, new polling has suggested. A Savanta survey and analysis for the Labour List website suggested Sir Keir Starmer’s party could win 353 seats at the next election. A number of ‘Red Wall’ seats, which turned Tory for the first time at the …

Labour opens up 10-point lead over Tories as pressure mounts over lockdown party
3 years, 2 months ago

Labour opens up 10-point lead over Tories as pressure mounts over lockdown party

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. A poll conducted by YouGov for The Times put the Tories on 28 per cent, …

Tories take NINE point poll lead over Labour
3 years, 11 months ago

Tories take NINE point poll lead over Labour

Daily Mail  

Sir Keir Starmer has claimed he is 'not like Boris Johnson in any respect' as he desperately tries to salvage his Labour leadership after a poll gave the Tories a nine point lead. Boris Johnson and the Tories have taken a nine point poll lead over Sir Keir Starmer and the Labour Party The Opinium survey is the latest in …

Labour warns election candidates to avoid talking about Boris Johnson's handling of Covid pandemic
4 years ago

Labour warns election candidates to avoid talking about Boris Johnson's handling of Covid pandemic

Daily Mail  

Labour leader Sir Keir Starmer faced embarrassment last night after a leaked strategy document advised the party’s election candidates to avoid talking about Boris Johnson’s handling of the corona-virus pandemic – because it has been too popular with voters. The leaked strategy paper divides target voters into ‘settlers’, who are described as ‘older, more socially conservative voters’ who are attracted …

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