'Red Light On Gaadi Off' campaign: Delhi government spent over Rs 10 crore on advertisements
India TV NewsHighlights Delhi govt spent Rs 10.46 crore on To reduce vehicular pollution over last 2 years, according to data obtained through RTI application Delhi govt spent Rs 10.46 cr on The Delhi government spent Rs 10.46 crore on Under the campaign launched on October 16, 2020, drivers are encouraged to switch off their vehicles while waiting for the traffic light to turn green. The Delhi government spent Rs 10.46 crore on The city government's advertising agency, Shabdarth, said it did not incur any expenses on ads pertaining to the drive in the year 2021-22. It added that the government has spent Rs 13.06 crore on "pollution-related As part of the 'Red Light On Gaadi Off' campaign, the environment department deploys civil defence volunteers at major traffic junctions in the city who ensure the commuters kill the engine while waiting at traffic signals, and also hand out pamphlets carrying information on vehicular pollution. The department deployed around 2,500 civil defence volunteers in two shifts of 8 am to 2 pm and 2 pm to 8 pm at 100 traffic junctions in the latest leg of the campaign from October 18 to December 18 last year.