Really want to kickstart the economy, prime minister? Just ask YouTubers
The IndependentWhen the first video was uploaded to YouTube in 2005, there was no such thing as a creator – let alone a creator economy. The government’s plan to kickstart economic growth includes the creative industries, but still leaves room for a key part of the puzzle – British content creators. This rapidly expanding growth driver within the creative industries has the power to propel innovation and reinvigorate the creative economy – because, at the end of the day, creators mean big business. Ensuring creators have access to the financial products they need would allow them to make long-term investments, such as building studios, ultimately accelerating growth and strengthening their role in the creative economy. Better access to these resources would enable creators to grow more confidently, leading to more innovative content and stronger, sustainable businesses that contribute to the wider creative industries.
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