Tourists disappointed by average Midwest wildflower season likely due to warmer conditions, lack of rain

Tourists have started to arrive in Western Australia's Midwest for the region's annual wildflower season, but locals warn they may leave disappointed. Key points: Wildflowers are in short supply in the Midwest this year Locals warn tourists may be misled by promotional photos using images of past years' seasons Warm weather and a lack of rain is being blamed for the shortage Travellers have reported smaller than average crops of flowers in popular spots such as the Coalseam Conservation Park near Mullewa and Kalbarri National Park. "Last time we came down, two years ago, they were beautiful — but this year it's just bare all the way from Shark Bay to Binnu," she said. Geraldton-based wildflower enthusiast Glenda Blyth said promotional campaigns using images of previous years' seasons did not reflect this year's offerings. Season impossible to predict Australia's Coral Coast chief executive David O'Malley said some images the tourism organisation had used to promote the current wildflower season were taken from previous years.