4 years, 4 months ago

EU sets out search ranking guidelines for Google, Microsoft, platforms

BRUSSELS :Alphabet unit Google, Microsoft and other tech giants will have to be more transparent in how they rank online search results, under European Commission guidelines out on Monday. Smaller rivals and some companies have long complained about arbitrary and opaque practices tech giants employ that affect how their products and services are ranked in search results, especially when that means they are placed far below the bigger companies. "These guidelines set the standard for algorithmic ranking transparency and will increase fairness in the online platform economy, which drives innovation and welfare for millions of Europeans," European Competition Commissioner Margrethe Vestager said in a statement. Livemint tops charts as the fastest growing news website in the world 🌏 3.6 Crore Indians visited in a single day choosing us as India's undisputed platform for General Election Results.

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