Media playing their role as a bridge between peoples
As China's clout in the international arena and the significance of Australia-China ties are both on the rise, Australians now look to more information about China in such areas as the Chinese economy, Chinese culture, investment opportunities in China and Australia-China ties. To meet this demand, China Daily and Fairfax Media were among a dozen Chinese and Australian media outlets that signed bilateral cooperative agreements on Friday in Sydney. Under the agreement, Fairfax Media's daily newspapers－the Sydney Morning Herald, The Age and the Financial Review－will publish an English edition of China Daily's China Watch publication once a month. As for the two media outlets, the cooperation will create a win-win situation for them: On the one hand, China Daily will be able to reach a wider readership in Australia. Given the media's strong role in shaping public opinions, that media outlets in Australia are willing to cover China and Australia-China ties in a more comprehensive and objective manner should only further strengthen this perception.
China's Communist Party accused of influencing Australia's Chinese-language media
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