New Yorkers outraged as city tries to replace iconic ‘I Heart NY’ logo

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. On 20 March, a committee of elected officials and community members launched the “We Heart NYC” campaign to “inspire optimism and civic action” in a post-pandemic New York City. According to the New York Times, the new “We Heart NYC” logo was meant to invoke the same Helvetica font used by the city’s subway system. open image in gallery The Partnership for New York City unveils new logo as part of “We Heart NYC” campaign “We wanted to reference the original mark but push it in a different direction,” Graham Clifford, the art director who oversaw the new logo’s design, told the publication. The ‘We Heart NYC’ campaign asks everyone who loves the greatest city in the world to show it by lending a helping hand and spreading that love to every block across all five boroughs.” New York Governor Kathy Hochul added: “This We Heart NYC campaign will help to capture that energy and preserve the city’s spirit by encouraging New Yorkers of every background to come together, get involved, and make a positive change in their community.” Kathryn Wylde, the president and chief executive of the Partnership for New York City, told the New York Times that the “We Heart NYC” campaign is also meant to “cut through divisiveness and negativity” that accompanied the pandemic.