EXCLUSIVE-OpenAI working on new reasoning technology under code name ‘Strawberry’

By Anna Tong and Katie Paul HT Image July 12 - ChatGPT maker OpenAI is working on a novel approach to its artificial intelligence models in a project code-named “Strawberry,” according to a person familiar with the matter and internal documentation reviewed by Reuters. The document describes a project that uses Strawberry models with the aim of enabling the company’s AI to not just generate answers to queries but to plan ahead enough to navigate the internet autonomously and reliably to perform what OpenAI terms “deep research,” according to the source. Asked about Strawberry and the details reported in this story, an OpenAI company spokesperson said in a statement: “We want our AI models to see and understand the world more like we do. OpenAI CEO Sam Altman said earlier this year that in AI “the most important areas of progress will be around reasoning ability.” Other companies like Google, Meta and Microsoft are likewise experimenting with different techniques to improve reasoning in AI models, as are most academic labs that perform AI research.