Modest fashion: What is it and why is it so popular?
The IndependentStay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. What’s more, the global modest fashion market is already reportedly worth billions and this figure is only set to rise. Over the years, more mainstream fashion brands have also responded to customer demand, launching modest fashion lines of their own and making efforts to make their campaigns more inclusive. In 2017, London hosted its first-ever Modest Fashion Festival, presenting a diverse array of luxury and contemporary modest fashion brands and proving that it can be enjoyed by all, regardless of religious or cultural identity. Verona Collection’s director Hassan Mawji said: “Our partnership with ASOS marks a big milestone for Verona and the modest fashion industry – we’ve carefully curated this collection with ASOS and we’re excited about the opportunities this opens up.” Other brands that offer modest clothing collections include Nike, American Eagle and online store The Modist.