‘Quiet luxury’: No flash, no logos, but big-time style

Actor Gwyneth Paltrow at the courthouse for her trial in Park City, Utah on March 28, 2023, from left, March 21, and on March 27. “When you know, you know, and that’s sort of the point,” says Robert Burke, a luxury retail consultant. Every time you look at it, it tells you exactly how rich you are,” Shiv’s outsider husband, Tom Wambsgans, tells Logan of the Patek Philippe he presents the billionaire early in “Succession.” With a trademark mumble and nothing in the way of a thank you, Logan rebuffs, then gives away, the birthday gift emblazoned with the name of the company whose watches can sell for north of $300,000. “The stealth wealth mood was solidified in this season’s buys when the usually splashier brands, like Loewe, Saint Laurent, Miu Miu, leaned into the more classic sensibility,” says Jodi Kahn, vice president of luxury fashion at the high-end retailer Neiman Marcus. “People are feeling they don’t want to show they have a lot of money necessarily.” The quiet luxury moment has counter-moments, as fashion cycles generally do.