John Lewis Christmas advert 2019: Watch Excitable Edgar star in festive video

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. open image in gallery Ava walks with Excitable Edgar However, this year John Lewis & Partners has shaken things up by collaborating with Waitrose & Partners to launch a joint Christmas advert for the very first time, introducing the world to Excitable Edgar. open image in gallery Edgar presents the Christmas pudding at the feast Martin George, partner and customer director of Waitrose & Partners, explained that the Christmas pudding scene is a “reminder that a thoughtful gesture – whether that’s a delicious meal or a special gift – can mean so much”. open image in gallery The village residents cheer as Edgar alights the Christmas pudding The short film was created by communications agency adam&eveDDB, who created their first Christmas advert for John Lewis in 2009 with “Sweet Child O’ Mine”. While John Lewis and Waitrose decided to work on their first joint Christmas advert at the very beginning of the year, this isn’t the first time their festive campaigns have been connected.