Limited Too makes a comeback, catering to grown-up fans

CNN — Limited Too’s colorful, girly clothing defined childhood for many American Millennials. They wanted to relive those special moments, and we want to make that happen.” Limited Too’s return is the latest in a Y2K renaissance happening across fashion, as mall brands of yore stage their comeback in an appeal to an older, more mature, audience. Nostalgia for mall brands spurs their return For Lady Natasha Fines, founder and designer behind the Lady Fines adaptive fashion brand, wearing Limited Too as a young girl made her feel “unstoppable,” she told CNN. “I don’t feel like I fit the mold of that basic girl shopping at Zara,” Fines said, noting that much of contemporary women’s fashion is more toned-down neutrals than the flashy, sequined outfits of the early 2000s. “I really love to play with colors with my wardrobe, and so I just felt super excited that, oh my gosh, the way that I felt when I was a little girl — I could feel like that now.” At its height, Limited Too — the tween spinoff of women’s wear brand The Limited, with 560 stores nationwide before its shuttering — was the pinnacle of middle school cool.