Smart device ownership continues to grow, but usage dips

NEW DELHI: Ownership of smart devices continues to grow in India, with smartphones remaining central to the Connected Consumer ecosystem, according to a new report by Techarc. However, the research, titled Techarc’s India Connected Consumer 2025, revealed that there is a decline in the actual usage of certain categories of smart devices. Consumers are increasingly focused on enhancing the value proposition of their devices by improving features, quality, and overall user experience, rather than expanding the number of smart devices they own. Shifting consumer preferences Faisal Kawoosa, chief analyst and founder of Techarc, noted that while it is encouraging to see smart devices becoming integral to shaping our technology-driven lifestyles, there is a noticeable decline in interest for some products, which is impacting the growth prospects of certain categories in India.