Louis Vuitton takes the AI route
Live MintGoogle won a deal to tap its artificial intelligence to help the French owner of Louis Vuitton and Christian Dior provide wealthy customers with a personalized experience when they shop online. The Alphabet Inc. unit will also work with luxury-goods powerhouse LVMH’s individual brands to enhance demand forecasting and inventory management and help better recommend targeted products to clients, top executives at both companies said in an interview. Top brands first The Google Cloud partnership will help LVMH “understand the consumer better,” said Google Cloud chief executive officer Thomas Kurian. In the first quarter, it was ranked fourth in the French cloud market behind Amazon.com Inc.’s AWS, Microsoft Corp. and France’s OVHCloud, according to Synergy Research Group.
History of this topic
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