Zuckerberg’s MAGA turn insulates Meta for a while. But the business has bigger problems
CNNA version of this story appeared in CNN Business’ Nightcap newsletter. New York CNN — Four years ago, Meta CEO Mark Zuckerberg banned Donald Trump from Facebook and Instagram, saying the risks of allowing him on the platforms were “simply too great” after Trump repeatedly used the sites to broadcast election lies and cheer on the January 6 mob. In another questionable decision announced Tuesday, Zuckerberg added that Meta will move its content moderation team to Texas from California, saying this would “remove the concern that biased employees are overly censoring content.” The hits kept coming on Tuesday, as my colleague Clare Duffy reported that Meta quietly updated its guidelines to free users who want to refer to gay and transgender people as having a “mental illness,” or refer to women as “household objects” and “property.” All of this buys Meta some insurance going into an era of Trump 2.0. Meta’s own stock tumbled in March after Trump called in to CNBC to label Facebook an “enemy of the people.” If Meta were to take the harder line it invoked four years ago, it could expect to find itself in Trump’s crosshairs on social media and shut out of the rooms where rivals like Musk are making decisions about tech’s future. “Social media is already a minefield for content that many brands deem unsafe, and Meta’s change could exacerbate those problems.” Even a slight dropoff in engagement could hurt the business, Enberg said.