Viewers spoilt for choice as hit franchises transcend platforms
1 month, 1 week ago

Viewers spoilt for choice as hit franchises transcend platforms

Live Mint  

Hit franchises having released initially as either theatrical films or OTT platform shows are no longer restricted to the medium they first arrived on. Streaming platforms provide the chance to delve deeper into characters' motivations and backstories, creating a more immersive connection with the audience," said Manish Menghani, director, content licensing, Prime Video, India. "Adapting successful OTT series into films gives producers the chance to dive deeper into narratives while tapping into loyal fanbases hungry for cinematic experiences," said Shruti Deora, senior vice-president of digital agency White Rivers Media. The core idea behind cross-platform franchise expansion is to create a more immersive, accessible world for audiences, said Bhavesh Joshi, founder and CEO of MovieMe, a content discovery app. With platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar gaining traction, especially among younger, digitally savvy viewers, there is a significant appetite for larger-than-life narratives and interconnected stories," Jain added.

India Video Prime Streaming Indian Franchise Content Prime Video Platforms Ott Mirzapur Ott Platforms  franchise  viewers  prime  transcend  content  series  ott  streaming  video  fans  spoilt  hit  platforms  choice  franchises

History of this topic

Acquired films remain focus for OTT platforms, with 60% viewership; original series drive brand identity, subscriptions
1 week ago

Acquired films remain focus for OTT platforms, with 60% viewership; original series drive brand identity, subscriptions

Live Mint  

The mass appeal of movies remains unbeatable on video-streaming platforms, which got almost 70% of their views from films acquired after their release in cinemas even as they focussed on commissioning original series for which they hold the intellectual property rights. Originals, however, contribute disproportionately to subscriber retention and platform loyalty," said Rajat Agrawal, chief operating officer of Ultra Media …

Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow build on originals
4 weeks ago

Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow build on originals

Live Mint  

Regional-language video streaming platforms have tried to take advantage of bigger foreign players going slow on movie acquisitions and production of original content over the past few months. “Foreign OTT platforms have slowed down on buying smaller, non-star films, especially regional ones," said Sandeep Bansal, founder of Chaupal, an OTT that offers Punjabi, Haryanvi and Bhojpuri content. “We are spending …

OTT viewership for TV shows surges amid changing consumer habits
1 month ago

OTT viewership for TV shows surges amid changing consumer habits

Live Mint  

Top traditional television shows such as Bigg Boss, Indian Idol, Kaun Banega Crorepati, Anupamaa, and Yeh Rishta Kya Kehlata Hai are getting a substantial chunk of the total viewership - about 40-50% - from the respective digital platforms owned by the TV networks, when they are streamed as catch-up content. Entertainment industry experts point out that extra content around some …

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges
1 month, 2 weeks ago

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges

Live Mint  

The most popular Indian OTT originals such as Panchayat and The Family Man clocked in viewership of 30-40 million, or just about one-third of the country’s overall paid streaming universe, which experts said was a “fairly decent trend." “While popular shows like The Family Man and Panchayat have captured the imagination of a significant audience, the diversity of content on …

Content Creators Are Pre-Packaging Shows and Films to Save Time and Money
1 month, 2 weeks ago

Content Creators Are Pre-Packaging Shows and Films to Save Time and Money

Live Mint  

Content creators are increasingly refining their pitches by pre-packaging projects to save time and money. This approach involves bundling key talent and assets early on, strengthening the pitch and enabling platforms to make informed decisions more efficiently. Pre-packaging allows for a clearer understanding of the project's scale, vision, and marketability, reducing the back-and-forth process after a greenlight. This strategy is …

OTT: A Canvas for Storytelling, Where New-Age Narratives Take Flight
1 month, 3 weeks ago

OTT: A Canvas for Storytelling, Where New-Age Narratives Take Flight

Hindustan Times  

OTT is a democratic platform for new-age stories, offering a space for diverse narratives and fostering innovation and authenticity in storytelling. The platform's diverse content and focus on international projects have inspired Indian filmmakers to push the envelope and create high-quality, original content.

The Rise of Piracy: Why End Users Choose to Watch Pirated Content
1 month, 4 weeks ago

The Rise of Piracy: Why End Users Choose to Watch Pirated Content

ABP News  

The article explores the rising problem of piracy in the Indian entertainment industry, with a focus on the significant contribution of film production costs. It highlights the challenges faced by the industry, including the high cost of film production and the increasing availability of pirated content due to factors such as low-cost distribution and limited access to legitimate content in …

OTT platforms mainstream documentaries among urban audiences
3 months, 3 weeks ago

OTT platforms mainstream documentaries among urban audiences

Live Mint  

Documentaries and docu-series, a genre often ignored for its sedate pace and dense storyline, appear to have found their moment under the sun, thanks to streaming platforms. Sports based docu-series The platform’s slate of unscripted original content includes sports-based docuseries like Sons of the Soil: Jaipur Pink Panthers, First Act that chronicles the journey of child actors and their parents …

Rishab Shetty says OTT platforms don't buy Kannada content: Forced to put our content on YouTube
4 months, 1 week ago

Rishab Shetty says OTT platforms don't buy Kannada content: Forced to put our content on YouTube

Hindustan Times  

Actor-director Rishab Shetty, who won the Best Actor Award at the 70th National Film Awards, on Friday said that he will not make ‘festival type’ films anymore because major OTT platforms don't usually buy Kannada content for streaming. ‘We are forced to put content on YouTube channels’ Rishab Shetty said that he is not likely to make 'festival type' films …

New OTT and theatrical releases struggle as marketing budgets tighten
4 months, 3 weeks ago

New OTT and theatrical releases struggle as marketing budgets tighten

Live Mint  

New Delhi: As streaming platforms scale back investments and film studios grapple with uncertain box office returns, several new OTT and theatrical releases are struggling to generate buzz due to minimal marketing efforts OTT services are focusing on a few big-ticket titles scheduled per quarter, resulting in a clutter of new shows and movies that remain undiscovered by audiences, entertainment …

OTT video content to fuel 50% of total revenue growth for India’s video market
5 months ago

OTT video content to fuel 50% of total revenue growth for India’s video market

Live Mint  

India's video market is on the cusp of a major transformation, with premium online video-on-demand content set to play a pivotal role. A new report commissioned by Prime Video India and conducted by Media Partners Asia reveals that streaming VoD will fuel half of the new revenue growth in the country’s video sector. Streaming VoD is expected to contribute half …

Varshangalkku Shesham Now streaming on OTT
6 months, 2 weeks ago

Varshangalkku Shesham Now streaming on OTT

Deccan Chronicle  

The much awaited Malayalam movie Varshangalkku Shesha has premiered on SonyEliv till Wednesday. The film stars noted actors Vineeth Srinivasan and Nivin Pauly, and is now available for viewers to enjoy from the comfort of their homes. A unique OTT release process Unlike the usual trend in the South Indian film industry where films usually hit streaming platforms within four …

OTT platforms no longer keen on exclusive content, turn to sharing rights
6 months, 2 weeks ago

OTT platforms no longer keen on exclusive content, turn to sharing rights

Live Mint  

Video streaming platforms are no longer insistent on keeping original content entirely exclusive and are syndicating it to rival players in some form or the other. “It takes time and investment to create new content and we’re increasingly seeing that our Hindi dubbed business is big,” Soumya Mukherjee, chief operating officer of Bengali streaming service hoichoi, said. While the platform’s …

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?
8 months ago

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?

India TV News  

The month of April is being very cold for Bollywood films. Many big-budget films were released in theatres, but not a single one is running successfully. The film made bumper earnings, but all the films released after this film, could not live up to the expectations. Enticing offers too failed at filling in the theatre seats There are seven films …

How female filmmakers in Tamil Nadu are using streaming platforms to up the ante
8 months, 1 week ago

How female filmmakers in Tamil Nadu are using streaming platforms to up the ante

The Hindu  

After the boom of streaming platforms and the myriad range of content it introduced to housebound consumers during the pandemic-induced lockdown, it’s safe to say that the medium has settled with the masses. Commissioning stories from the heart Director Nandhini JS who made one of the first Tamil web series, Nila Nila Odi Vaa in 2018, recently returned with Prime …

Free speech on OTT: A Kerala model for films
10 months ago

Free speech on OTT: A Kerala model for films

Hindustan Times  

When Netflix removed Nayanthara-starrer Annapoorani under pressure from Hindu right-wing groups, many Indian OTT subscribers wished for a platform that could shrug off such threats. C-Space, an OTT platform proposed to be launched by the government of Kerala, may not be the answer, but, hopefully, it won’t bend to pressures from non-State actors. OTT players have succumbed to the pressures …

India\'s OTT Landscape: Exploring the Surge and Saturation
1 year, 1 month ago

India\'s OTT Landscape: Exploring the Surge and Saturation

Deccan Chronicle  

The era of COVID-19 catapulted OTT services into the spotlight, as India's entertainment landscape shifted from traditional cable services to the convenience of streaming content on smartphones, laptops, and eventually Android TVs. Recent data paints a revealing picture, indicating that India now hosts a staggering 48.11 crore OTT users, accounting for 34% of the entire population. This figure represents individuals …

Unlocking the unseen: Jawan to Pathaan, Deleted scenes in OTT releases
1 year, 2 months ago

Unlocking the unseen: Jawan to Pathaan, Deleted scenes in OTT releases

Hindustan Times  

As recent films take on the digital stage of OTT platforms, a new phenomenon is taking center stage: deleted scenes. We delve into the recently released and soon to be premiered film releases on OTT that have brought forth the trend of showing deleted scenes that didn’t make it to the theatre, including Shah Rukh Khan starrer Jawan and Pathaan, …

Is Global OTT Content on Decline with Rise of Regional Content
1 year, 3 months ago

Is Global OTT Content on Decline with Rise of Regional Content

Deccan Chronicle  

With the evolution of consumer behaviour during pandemic experimentation with genres and regional content began, breaking down the traditional barriers of language. The rise of regional content doesn't necessarily spell the decline of global OTT content. Also, Indian regional content has certain cultural relevance, as it showcases stories, cultures, and languages that global content may overlook or underrepresented. In fact, …

The superpower of OTT platforms - The Hindu
1 year, 3 months ago

The superpower of OTT platforms - The Hindu

The Hindu  

On August 8, Education Minister Dharmendra Pradhan launched the ‘State of Elementary Education in Rural India’ report which shows that schoolchildren spend most of their screen time playing games, watching movies or listening to songs. Chart 3 | The chart shows the availability of SLS on Indian language content across OTT platforms. Of the original Indian language content produced by …

OTT apps vie for premium English content viewers
1 year, 6 months ago

OTT apps vie for premium English content viewers

Live Mint  

With JioCinema forging content deals with Warner, HBO and NBCUniversal, media and entertainment industry experts say the competition has turned intense for premium, English language content offerings in India. In a recent interview, Gaurav Banerjee, head-content, Disney+ Hotstar and HSM, entertainment network, Disney Star said international content, from the house of Marvel, Disney, Pixar, National Geographic and Twentieth Century Studios …

Despite court stay, OTT platforms face pressure on content
1 year, 7 months ago

Despite court stay, OTT platforms face pressure on content

The Hindu  

OTT streaming services like Netflix and Amazon Prime Video are facing pressure to comply with the Information Technology Rules, 2021, and exercise further restraint in streaming mature content. Sikri, chairperson of the Digital Publisher Content Grievances Council ’s Grievance Redressal Board, said in an advisory to streaming platforms on April 10. ‘Respect Indian sensibilities’ I&B Minister Anurag Thakur recently warned …

OTT Movies and Web Series releasing this weekend (April 7): Jubilee, Chupa, Hunger and others
1 year, 8 months ago

OTT Movies and Web Series releasing this weekend (April 7): Jubilee, Chupa, Hunger and others

India TV News  

OTT Movies and Web Series releasing this weekend : With April, many interesting movies and web series are ready to be released on OTT across genres of drama, comedy, action and more. OTT Platform: Netflix Release Date: April 8, 2023 Directed by: Sitisiri Mongkolsiri Language: Thai, English Romancham Romancham is a horror comedy starring Soubin Shahir, Arjun Ashokan, Abin Bino, …

OTT platform PrimePlay announces new web series titled ‘Nadaan’
1 year, 8 months ago

OTT platform PrimePlay announces new web series titled ‘Nadaan’

India TV News  

With its wide range of content offerings, PrimePlay is racing ahead as the fastest-growing OTT platform. As new content keeps dropping on the OTT with every minute, in the last year, the usage of OTT platforms has increased to a whopping 204 billion minutes, from its original standing of 181 billion minutes in the pre-pandemic era. The platform will soon …

Movies and web series on OTT platforms to binge-watch this weekend
1 year, 9 months ago

Movies and web series on OTT platforms to binge-watch this weekend

India Today  

The final week of February is jam-packed with South Indian films that are releasing on OTT platforms. Earlier in the year, movies like ‘Veera Simha Reddy’, ‘Thankam’, and ‘Varisu’ had a huge impact at the box office, and they will now debut on a number of OTT platforms. ‘VARISU’ ON AMAZON PRIME VIDEO The family-friendly film ‘Varisu’ stars Rashmika Mandanna …

Why are Malayalam films struggling to attract theatrical audiences?
1 year, 10 months ago

Why are Malayalam films struggling to attract theatrical audiences?

The Hindu  

Movie buffs who religiously head to theatres in Kerala on Fridays are now getting used to a disappointing sight when the movie they are intending to watch is not a big release. However, anyone who has seen 12 Angry Men, The Man from Earth or even Mahesh Narayanan’s recent C U Soon would not doubt the potency of a film …

Yearender 2022 | How offbeat films by emerging directors stood out on OTT platforms this year
2 years ago

Yearender 2022 | How offbeat films by emerging directors stood out on OTT platforms this year

Firstpost  

As 2022 begins to wrap up, Hindi cinema concludes one of its worst years. For OTT platforms though, releasing films made by relatively new directors, writers and driven by unexplored subjects paid off. But in addressing the age-old gender bias against women in Indian film music as well as showbiz, and the impact of parental judgement, it bridges complexities that …

Kannada OTTs: Driven by passion, stunted by lack of funds
2 years, 1 month ago

Kannada OTTs: Driven by passion, stunted by lack of funds

The Hindu  

In 2020, during COVID-19 lockdown, consumption of digital content spiked across the country and over-the-top services saw an increased traffic of new users, even from tier-two cities. Focus on medium-budget content For Kannada OTT start-ups, caught in a David versus Goliath tussle with multinational companies like Netflix and Amazon, that have been in the distribution game for over 20 years …

Filmmakers need to work on great content, there will always be an audience: Raj B Shetty
2 years, 3 months ago

Filmmakers need to work on great content, there will always be an audience: Raj B Shetty

Hindustan Times  

According to actor-director Raj B Shetty, there shouldn’t be so much talk about competition between digital platforms and cinemas. “OTT is a business just like any other medium,” notes Shetty, whose recent venture, Garuda Gamana Vrishabha Vahana, was released on an OTT platform and found wide success. He adds, “It’s all about the right film reaching the right audience.” Actor-director …

Boycott Bollywood, OTT vs Theatre Have Stirred Up Movie Industry but What Are Viewers Really Looking For?
2 years, 4 months ago

Boycott Bollywood, OTT vs Theatre Have Stirred Up Movie Industry but What Are Viewers Really Looking For?

News 18  

Cineworld, the second largest theatre chain globally, is inching closer to its demise. Out of all films Khan has done in this millennium, ‘Lal Singh Chadha’ opened to the weakest financial response — just Rs 11.7 crore. Take ‘Bhool Bhulaiyaa 2’, ‘Kashmir Files’, and other south Indian films like ‘RRR’, which attracted people to the cinema hall in large numbers,” …

Evolution Of IP Laws In OTT Platforms In India
2 years, 4 months ago

Evolution Of IP Laws In OTT Platforms In India

Live Law  

The Indian Entertainment Industry " The Indian media and entertainment industry is one of the fastest growing media industries in the world and is projected to reach USD 100 billion by 2030." With theatres being shut due to Covid 19 led Lockdown, OTT platforms like Amazon Prime, Netflix, Hotstar and many others saw a stark rise of 30% in the …

Vikramaditya Motwane on India’s ‘one size fits all’ model of entertainment
2 years, 7 months ago

Vikramaditya Motwane on India’s ‘one size fits all’ model of entertainment

The Hindu  

“I believe that we’re still too used to making content as ‘one size fits all’. Networks would rather service the largest part of the pie than smaller bits because they feel that’s the best return on investment. Cover story:What kids are watching in 2022 | Kiran Rao on where India stands with original content for kids Secondly, the English speaking …

5 OTT releases to binge watch this weekend: Russian Doll Season 2, London Files and more
2 years, 8 months ago

5 OTT releases to binge watch this weekend: Russian Doll Season 2, London Files and more

Firstpost  

Due to the pandemic crisis of COVID-19, we saw OTT platforms getting a huge boost across the globe. Russian Doll Season 2 - Netflix The comedy-drama series revolves around the life of a game developer who is trapped in a time loop while attending a party in New York City. London Files - Voot Select Director Sachin Pathak’s London Files …

India among top countries for viewership on OTT apps
2 years, 11 months ago

India among top countries for viewership on OTT apps

Deccan Chronicle  

Increased popularity of over-the-top entertainment is threatening the current dominance of conventional television in India, with the introduction and expanding popularity of many digital platforms providing freedom to the world's second-most populous country. ● With the introduction of low-cost high-speed internet from service providers such as Reliance Jio As cellphones made their way into more remote areas of the nation, …

Get your dose of entertainment home delivered with India TV's 'U, Me Aur OTT'
3 years, 2 months ago

Get your dose of entertainment home delivered with India TV's 'U, Me Aur OTT'

India TV News  

In the digital world, OTT or 'Over-The-top' made it flexible and convenient for the viewers to consume content anywhere and anytime. Now, with OTT platform becoming a necessary medium of unlimited fun, fans have become even more eager to k now what has been happening in the online world. India TV has pledged to deliver entertainment at home with our …

Inside 2D Entertainment's four-film deal with Amazon Prime Video India: Why Suriya's productions are going digital
3 years, 3 months ago

Inside 2D Entertainment's four-film deal with Amazon Prime Video India: Why Suriya's productions are going digital

Firstpost  

The clutter-breaking success of Suriya’s Soorarai Pottru on Amazon Prime Video India led to a four-film deal between his production house 2D Entertainment and the streaming platform in what could be a common distribution model in the future. Vijay Subramaniam - Director and Head of Content, Amazon Prime Video India, says that in addition to commissioning original content, “we are …

Films clashes on the web: It’s more business play than content conflict, say fraternity members
3 years, 4 months ago

Films clashes on the web: It’s more business play than content conflict, say fraternity members

Hindustan Times  

Gone are the days of the much-hyped big Bollywood clashes on the big screen as theatres continue to wait for revival amid the Covid-19 crisis and OTT space emerging as the place for face-offs. Last week, Shilpa Shetty Kundra’s comeback vehicle Hungama 2 released digitally, clashing with Vikrant Massey and Kriti Kharbanda starrer 14 Phere. The established customer can see …

OTT Plans Compared: Netflix v Amazon Prime Video v Hotstar v Sony Liv
3 years, 4 months ago

OTT Plans Compared: Netflix v Amazon Prime Video v Hotstar v Sony Liv

News 18  

Video streaming is a regular feature in almost all of our lives now. Plans: Mobile : Rs 199 per month, 480p resolution, phone and tablet access only, 1 viewer : Rs 199 per month, 480p resolution, phone and tablet access only, 1 viewer Basic : Rs 499 per month, 480p resolution, all device access, 1 viewer : Rs 499 per …

The Blurring Lines Between Regional, National and International Content on OTT
3 years, 5 months ago

The Blurring Lines Between Regional, National and International Content on OTT

News 18  

Covid-19 pandemic has changed our lives in many ways and one of them is the way we watch films. Actor Swwapnil Joshi’s digital foray Samantar, a Marathi show, has entertained audiences from various communities since it was available on a pan-India platform like MX Player. The actor believes that there is nothing called ‘regional content’ anymore, as shows and films …

OTT Platforms Democratise Film Industry, Bring in Diverse Cultures and Talents to Forefront
3 years, 5 months ago

OTT Platforms Democratise Film Industry, Bring in Diverse Cultures and Talents to Forefront

News 18  

Covid-19 pandemic has changed our lives in many ways and one of them is the way we watch films. OTT platforms are the new cinema halls for movie goers… we mean movie watchers – you don’t need to go anywhere now to watch films, other than from one room to another in your homes. “There’s a huge talent pool in …

Priyanka Chopra Says Film Industry Was Monopolised By Few People: 'OTT Gives Chance to New Talent'
3 years, 5 months ago

Priyanka Chopra Says Film Industry Was Monopolised By Few People: 'OTT Gives Chance to New Talent'

News 18  

Actor Priyanka Chopra Jonas has said that streaming platforms have given several new artistes an opportunity to showcase their talent, unlike the film industry which has been “monopolised” for the longest time by “a specific number of people.” Priyanka, who made her impressive digital debut with The White Tiger this year, said that it’s about time people embrace OTT platforms …

Over 10 Tamil films eye direct OTT premiere as Kollywood industry remains divided on influx of digital platforms
3 years, 6 months ago

Over 10 Tamil films eye direct OTT premiere as Kollywood industry remains divided on influx of digital platforms

Firstpost  

During the first wave of Covid-19 last year, Tamil cinema witnessed a small number of films going the OTT way. After small films such as Andhagaaram and Mandela made waves on Netflix, bigger ones in the form of Nayanthara’s Netrikann, Vijay Sethupathi’s Tughlaq Darbar, Arun Vijay’s Border, the long-delayed Karthick Naren directorial Naragasooran are now in serious talks with leading …

Highs and lows of OTT: Celebs weigh in!
3 years, 7 months ago

Highs and lows of OTT: Celebs weigh in!

Hindustan Times  

Last year, India’s over-the-top streaming platforms were one of the fastest growing markets. It’s exciting.” Delhi Crime’s Rasika Dugal, too, agrees that “there’s room for everyone”, and that’s what she likes about the current phase of the OTT space. Thank God for OTT, as it provided entertainment and helped us all in a big way,” says the Aarya actor, adding, …

Abhay Deol: OTT came in to show that we as a culture are capable of far more than what Bollywood shows us
3 years, 7 months ago

Abhay Deol: OTT came in to show that we as a culture are capable of far more than what Bollywood shows us

Hindustan Times  

Abhay Deol has been part of Bollywood’s indie revolution right from the beginning of his career, and has been dabbling with web content, too. There’s no point getting in their way, so might as well embrace it.” The 45-year-old, who starred in the web film Chopsticks and the recent show 1962: The War in the Hills, feels that a lot …

Radhika Apte on scrutiny of OTT platforms: There has to be freedom of expression, more tolerance
3 years, 8 months ago

Radhika Apte on scrutiny of OTT platforms: There has to be freedom of expression, more tolerance

Firstpost  

Radhika Apte, who starred in Netflix’s series Sacred Games, Ghoul and films Lust Stories and Raat Akeli Hai said it is “terrifying” that OTT platforms are facing government scrutiny. Apte, whose series Sacred Games, Ghoul and films Lust Stories and Raat Akeli Hai have released on the streaming service Netflix, said it is “terrifying” that the over-the-top platforms are facing …

'There's Pornography... ': SC Says Shows, Films on OTT Platforms Should Be Screened
3 years, 9 months ago

'There's Pornography... ': SC Says Shows, Films on OTT Platforms Should Be Screened

News 18  

The Supreme Court in an oral observation Thursday said that films or television shows on OTT platforms like Netflix and Amazon need to be screened before they are available to the public. The court observed, “There should be some screening of films, series shown on OTT platforms like Netflix, Amazon… There is pornography in some films.” The court was hearing …

The great Indian OTT makeover
3 years, 10 months ago

The great Indian OTT makeover

The Hindu  

Last month, Master, the Tamil behemoth starring Vijay Setupathi and Thalapathy Vijay, ended the dry spell at local cinemas, opening to houseful shows and taking back an impressive ₹50 crore on the first day. “What we’re seeing now is the first phase of OTT growth; the pandemic just fast-tracked the conversion,” believes Ajit Thakur, CEO of Aha, which launched last …

This Is How Regional-Language Content Exploded on OTT Platforms in 2020
4 years ago

This Is How Regional-Language Content Exploded on OTT Platforms in 2020

News 18  

Many predicted that the closing of theaters for most part of the year will make 2020 the worst year for cinema. Statistics released by Hotstar India, based on streaming giant’s pan-India consumer base, stated that the regional-language content contributed to more than 40% video consumption, with Tamil, Telugu and Bengali topping the viewing patterns. Kollywood’s popular face Jyothika, whose film …

New film picks fail to excite OTT audiences
4 years ago

New film picks fail to excite OTT audiences

Live Mint  

NEW DELHI: Akshay Kumar-starrer Laxmii that premiered on Disney+Hotstar on Diwali was badly panned by critics and viewers alike, indicating that these over-priced Bollywood acquisitions aren’t really working for digital audiences. Trade website Box Office India said the horror comedy could have made around ₹110 crore in domestic box office collections, in addition to satellite, digital and music right sales, …

Discover Related