Streaming services take a hit as inflation forces Brits to choose
2 years, 8 months ago

Streaming services take a hit as inflation forces Brits to choose

CNN  

London CNN Business — Britons are abandoning streaming services such as Netflix and Disney+ to save money as they suffer the biggest cut to their disposable incomes since the 1950s. Kantar’s report showed that the number of British households with at least one subscription fell by 215,000 during the quarter, with a record 38% of customers also planning to cancel subscriptions over the next three months due to money concerns. “The proportion of consumers planning to cancel services and stating the primary reason as ‘wanting to save money’ has risen to its highest ever level at 38%, up from 29% in Q4 ’21,” the report said. Kantar estimates that Netflix — the world’s largest streaming platform — has about 12 million subscribers in Britain, representing between 5% and 6% of its global customer base.

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