Smartphone sales in India hits zero in April, May too hot to handle
4 years, 8 months ago

Smartphone sales in India hits zero in April, May too hot to handle

The Hindu  

The extended lockdown in India has resulted in zero shipments for the smartphone players in India in the month of April as factories are shut and it will take two-four weeks time for the manufacturing units to resume normal operations once lockdown is relaxed. “We see zero activity on smartphone shipments part in April and lockdown now entering May amid uncertainties, the Q2 2020 is going to be real challenging for the smartphone makers in the country,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS. “We have been hearing some absolute essential sales happened behind the scenes during the lockdown but yes, those will be in hundreds as against potential 11-12 million smartphone sales which happen in a normal month,” Pathak added. We also postponed our Narzo series launch event and a few Artificial Intelligence of Things products that were scheduled for April,” Madhav Sheth, Vice President, Realme and Chief Executive Officer, Realme India, told IANS. If lockdown persists for the month of May while staggered opening of the economy takes it own sweet time, smartphone makers will have no option but to write off Q2 2020 from their list — a big blow amid supply-demand uncertainty that may last for several months, usurping the all-important festival season.

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