Chinese sportswear company Anta gains on Nike, Adidas over forced-labor issue
2 years, 11 months ago

Chinese sportswear company Anta gains on Nike, Adidas over forced-labor issue

Live Mint  

Anta Sports Products Ltd. was already China’s top domestic sportswear brand. Chinese news outlets and social-media users called for a boycott of Western brands in an industry group that highlighted allegations about forced labor among minorities in China’s cotton-rich Xinjiang region. In 2015 Anta pried Mr. Thompson, then an up-and-coming National Basketball Association player, from a Nike endorsement deal by offering more money and promise, said David Bond, who managed Anta’s U.S. office from 2015 to 2018. Mr. Thompson has since teamed up with Stephen Curry on the Golden State Warriors to lead the NBA’s most successful team—and in the process boost Anta’s image in basketball-crazy China. Union president Michele Roberts responded, saying the group “does not—implicitly or otherwise—endorse the ‘commission of genocide or crimes against humanity.’" A spokeswoman for the union said it doesn’t comment on endorsement deals of individual players.

History of this topic

Anta Sports sees increase in revenue
3 months, 3 weeks ago
A branded house or a house of brands
4 months, 1 week ago
A branded house or a house of brands
4 months, 1 week ago
Sportswear brands bullish on local scene
9 months ago
Nike doubles down on women's sportswear in China
1 year, 4 months ago

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