MailOnline to launch paid subscriptions for premium content
The TelegraphMailOnline will start charging for some of its content amid a push to diversify revenues. DMGT owner Lord Rothermere has been exploring a new business model for MailOnline to ensure that the company isn’t as dependent on the advertising market. He said: “I think we can carry on being mostly advertising, but we can also build a premium subscription product as well.” It reflects similar moves by GB News, which last month rolled out a a tiered subscription package offering access to a small number of exclusive articles. The changes mark Daily Mail and General Trust’s second attempt to build a digital subscription business allied to its flagship newspaper, the Daily Mail. Any additional cuts would compound woes in the sector after Mirror and Express owner Reach announced a further 450 job cuts last month, taking the total to almost 800 this year.
History of this topic
Daily Mail and MailOnline to suffer job losses as digital and paper operations merge
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