Bollywood big banners arrive in Kashmir
The HinduBollywood’s big banners on Thursday arrived in Kashmir giving a major shot in the arm to the tourism sector which is facing over ₹2,615 crore revenue loss and around 65,000 job losses since the Centre ended J&K’s special status in August, 2019. The 24-member Bollywood delegation included members of the Ajay Devgun Films, the Sanjay Dutt Productions, the Reliance Entertainment, the Rohit Shetty Films, the Zee Studios, the Adhikari Brothers & SAB, the Endemol, director Rajkumar Hirani and the Excel Entertainment. Kashmir has been receiving good response from the film-makers since the opening of the tourism here in addition to the regional entertainment houses for shooting song sequences and commercial ads,” Director, Tourism, Kashmir, G.N. “The Producers Guild has praised the beauty of Gulmarg and expressed keen desire to shoot for their upcoming film projects at various locations in Kashmir,” a tourism official said.