Would you pay $200 a month to make friends in L.A.? You’ll need to get in line
LA TimesA mock-up of Groundfloor’s new location in Echo Park, which will officially open in January 2024. Groundfloor, a modern-day social club devoted to the purpose of making friends, will officially open its first Los Angeles location in January 2024 in Echo Park, but it’s already hosting events in its work-in-progress space to drum up membership interest. Rather than competing with Soho House or NeueHouse to offer professional networking opportunities and elevated amenities such as restaurants, global travel perks and extravagant event spaces, Snedden said he wants Groundfloor to give the experience of being in a community that is truly “authentic and member-led.” The hope is, when you run into other people at Groundfloor, they’re genuinely open to meeting you. Jeffrey Hall, a professor of communication studies at the University of Kansas, called Groundfloor’s approach a “very traditional model of social behavior” compared with apps or online solutions to people’s social needs. “With Groundfloor, the place isn’t even built yet, and I have 12 people where I’m talking about grabbing lunch or whatever,” O’Brien said.
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