Apple hires top Lamborghini executive for its Apple Car project team
2 years, 4 months ago

Apple hires top Lamborghini executive for its Apple Car project team

Firstpost  

Apple has hired one of Lamborghini’s top executives to help the Cupertino-based tech giant to develop its own car. Apple has recently hired one of Lamborghini’s top executives to help them design and develop their own car. Apple’s Car project, also called Project Titan has been in the news since the early 2010s and has had its ups and downs since being officially launched in 2014. The Apple project includes hundreds of former engineers from Tesla and other car companies, including Rivian Automotive Inc., Alphabet Inc.’s Waymo, Volvo Car AB and Mercedes-Benz Group AG.

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History of this topic

Apple to lay off at least 600 people, especially from Apple Car and Micro-LED teams
8 months, 2 weeks ago

Apple to lay off at least 600 people, especially from Apple Car and Micro-LED teams

Firstpost  

Apple has had to take some tough business calls. Among those affected, at least 87 individuals were employed at a secretive Apple facility dedicated to next-generation screen development, while others were associated with the now-discontinued car project. The layoffs primarily impacted Apple’s main car-related office in Santa Clara, California, with approximately 371 employees released, alongside additional layoffs at satellite offices. …

RIP Apple Car. This Is Why It Died
54 years, 11 months ago

RIP Apple Car. This Is Why It Died

Wired  

After a decade of rumors, secretive developments, executive entrances and exits, and pivots, Apple reportedly told employees yesterday that its car project, internally called “Project Titan,” is no more. Any tech company hoping to break into the automotive space “needs partnerships,” says K. Venkatesh Prasad, the senior vice president and chief innovation officer at the Center for Automotive Research, a …

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects
9 months, 3 weeks ago

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects

News 18  

Apple has been working on its own electric car division for more than 10 years but it seems the company has decided to end that dream and focus on other matters. The report from Bloomberg states Apple informed about this big decision in front of 2,000 employees who have been part of the car project, and some of these will …

Apple pulls the plug on its billion-dollar car project to focus on generative AI
9 months, 3 weeks ago

Apple pulls the plug on its billion-dollar car project to focus on generative AI

Hindustan Times  

Apple has scrapped its long-rumoured electric car project, according to multiple sources, putting an end to a secretive and costly endeavour that has been in the works for over a decade. The electric car project, known as Project Titan, was estimated to have cost Apple billions of dollars in research and development, and its cancellation is a significant reversal of …

Source shares Apple's full stop on Apple Car project
9 months, 3 weeks ago

Source shares Apple's full stop on Apple Car project

China Daily  

A screenshot from Mark Gurman's social media where he shares that Apple canceled the Apple Car project after a decade-long, multi-billion effort to rival Tesla. The news first came from technology journalist Mark Gurman on his social media where he wrote: "Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. It was said that Jeff …

Apple pulls plug on electric car dream
9 months, 4 weeks ago

Apple pulls plug on electric car dream

The Telegraph  

Apple has cancelled its plans to build an electric car after reports that it was struggling to create a self-driving vehicle. It aimed to deliver breakthrough battery technology that would radically cut their cost, according to insiders, and create car software that would mean the car would genuinely drive itself. In January, it was revealed that Apple was delaying the …

After 10 years of development, Apple abruptly cancels its electric car project
9 months, 4 weeks ago

After 10 years of development, Apple abruptly cancels its electric car project

NPR  

After 10 years of development, Apple abruptly cancels its electric car project Enlarge this image toggle caption Jeff Chiu/AP Jeff Chiu/AP Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company's history. Apple executives on Tuesday informed teams working on the tech …

Apple car: Electric vehicle debut postponed to 2028
11 months ago

Apple car: Electric vehicle debut postponed to 2028

The Telegraph  

Apple has pushed back the launch date for its long-rumoured electric vehicle and scaled back its self-driving features as the iPhone maker struggles with the shift from gadgets to cars. Dan Ives, a technology analyst at Wedbush Securities, said developing an electric car had proved “arduous” for Apple. The car will feature what is known as “level two” autonomous driving …

Apple to release their car in 2026, will not be able to give full self-driving feature at launch
2 years ago

Apple to release their car in 2026, will not be able to give full self-driving feature at launch

Firstpost  

Apple will be launching their first car in 2026. The car will cost about $100,000, use specially designed Apple silicon and will not have full self-driving features. Earlier reports suggested Apple may have been going for a fully autonomous design without a steering wheel or pedals. “In a significant shift for the project, the company is now planning a less-ambitious …

Apple again delays its first self-driving car launch, now schedules for 2026
2 years ago

Apple again delays its first self-driving car launch, now schedules for 2026

Hindustan Times  

Apple Inc. has scaled back ambitious self-driving plans for its future electric vehicle and postponed the car’s target launch date by about a year to 2026, according to people with knowledge of the matter. The car project, dubbed Titan inside the company, has been in limbo for the past several months as Apple executives grappled with the reality that its …

People are more interested in buying an Apple car than a Tesla, shows poll. Here's why.
2 years, 3 months ago

People are more interested in buying an Apple car than a Tesla, shows poll. Here's why.

Firstpost  

In a recent poll, Apple ranked third as the most preferred car brand in the US, even before they officially unveiled a car. According to a 200,000 new-vehicle owners survey by Strategic Vision, Apple is the third in a list of brand considerations that people would “love” and consider buying a car from. Of all the people polled in the …

Apple's car project chief Doug Field joins Ford
3 years, 3 months ago

Apple's car project chief Doug Field joins Ford

India Today  

Doug Field, the man in charge of Apple's much secretly kept car project, has left the technology major to join Ford. Field's exit marks the fourth such departure of a top executive from Apple's car project since February this year. Apple's plan to develop a self-driving electric car first started taking shape around 2014. That's when Field entered the project …

Apple and autonomous vehicles an ideal match, hints company chief Tim Cook
3 years, 8 months ago

Apple and autonomous vehicles an ideal match, hints company chief Tim Cook

Firstpost  

One option for Apple could be to build an autonomous driving platform for automakers. Apple chief Tim Cook portrayed self-driving cars as an ideal match for the technology giant during an interview released Monday by the New York Times. “An autonomous car is a robot and so there are a lots of things you can do with autonomy; we will …

Apple Car speculation is back. Here’s what we know so far
3 years, 11 months ago

Apple Car speculation is back. Here’s what we know so far

CNN  

New York CNN Business — Longstanding speculation that Apple will release its own electric, self-driving car was reignited last week when Reuters, citing unnamed sources, reported that Apple plans to produce a passenger vehicle by 2024. Some experts think it’s more likely Apple will partner with one or multiplecar makers to sell a car operating system, self-driving software or other …

Apple Targets 2024 for Passenger Vehicle Production: Report
4 years ago

Apple Targets 2024 for Passenger Vehicle Production: Report

The Quint  

Apple is moving forward with self-serving car technology, targeting 2024 to produce a passenger vehicle which will host its own battery technology, reported Reuters quoting sources. The passenger vehicle project, known as Project Titan, focuses on a new battery design which could “radically” reduce the cost of batteries and increase the vehicles range. The Cupertino giant also recently purchased autonomous …

Apple plans self-driving electric car by 2024: Report
4 years ago

Apple plans self-driving electric car by 2024: Report

India TV News  

Tech giant Apple is planning to venture into the automobile sector. It said that Apple is also working on its own battery technology that will be integrated with the new passenger vehicle. Notably, Doug Field, an Apple veteran who had worked for Elon Musk's Tesla, returned to oversee the project two years ago. If Apple makes a breakthrough in a …

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