Tech Tonic | Meta’s mixed reality strategy is inspired by Microsoft and Google

Meta’s strategy for mixed reality is smart. Many may have missed this, but as we embarked on the summer of 2024, Meta talked about something called the Meta Horizon OS, which is the mixed reality operating system that the company’s Quest headsets build on. In a broad licensing deal, Meta’s given Horizon OS to Asus and Lenovo in their attempts to build mixed reality headsets. Meta’s focus is now on widening the mixed reality apps available for Horizon OS. At least as far as positioning Horizon OS and the expectation from mixed reality headset partners is, Meta’s making all the right noises.