Social media may swing 4-5% votes in LS poll: T V Mohandas Pai
6 years ago

Social media may swing 4-5% votes in LS poll: T V Mohandas Pai

India TV News  

Social media may swing 4-5% votes in LS poll: T V Mohandas Pai Citing an example, Pai said young people are very interested to know how India was treated globally. Social media may swing four to five per cent votes in the coming Lok Sabha elections, making it a key factor in constituencies with thin victory margin, IT industry veteran, T V Mohandas Pai, said Tuesday. "Social media may swing 4-5 per cent of the votes, that's my view", Pai told PTI. Asked which party he thought was ahead of the race on use of social media to influence voters, he said it's the BJP, adding, Prime Minister Narendra Modi's image among young people is "very, very strong".

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History of this topic

The Hindu Lit for Life 2025: Miss Malini and Krish Ashok’s survival kit for the Internet age
2 months, 1 week ago

The Hindu Lit for Life 2025: Miss Malini and Krish Ashok’s survival kit for the Internet age

The Hindu  

The internet was born without an instruction manual. On day two of The Hindus Lit for Life 2025, ‘accidental influencers’ Malini Agarwal and Krish Ashok, author of The Masala Lab, took the audience through their journey. I have realised that as much as social media and the internet gave me this extraordinary life and the ability to be here, it …

Is social media doing more harm than good to democracy?
4 months, 1 week ago

Is social media doing more harm than good to democracy?

The Hindu  

In the U.K., The Guardian newspaper announced earlier this month that it will no longer be posting on X, claiming that it is “a toxic media platform” and that its owner, Elon Musk, “has been able to use its influence to shape political discourse.” Is social media a useful tool or is it becoming a threat to democratic societies? Edited …

An Overlooked — and Increasingly Important — Clue to How People Vote
4 months, 2 weeks ago

An Overlooked — and Increasingly Important — Clue to How People Vote

Politico  

The exit polls this week did show that some of the biggest shifts in voting patterns came among young people and Latinos, two groups whose media consumption differs from the national average. Trump won 45 percent of Latinos in 2024 compared with 32 percent in 2020 — and Hispanic people are more likely to use social media than white people, …

Social Media's Polarizing Impact on Politics: Negative Interactions Surge in Run-Up to Lok Sabha Polls
5 months ago

Social Media's Polarizing Impact on Politics: Negative Interactions Surge in Run-Up to Lok Sabha Polls

Live Mint  

The 12th round of the biannual YouGov-Mint-CPR Millennial Survey found that politics was the fifth most popular topic among urban Indians, with 47% saying they follow such content. However, 37% of respondents who follow politics on social media reported having faced negative interactions online due to their political engagement in the six months before the survey. The survey also found …

Social media emerging as force multiplier for newcomers in J&K election battle
6 months ago

Social media emerging as force multiplier for newcomers in J&K election battle

Hindustan Times  

Social media has emerged as a major dissemination and campaigning tool for political parties during the ongoing assembly elections of Jammu and Kashmir, even creating ‘ripple effect’ for some Independents or newer candidates like Sarjan Barkati and those associated with Engineer Rashid led Awami Itihad Party. All the big and small political parties across Jammu and Kashmir are using social …

Modi’s BJP: Not Just an Inheritance, But a Reinvention
7 months, 4 weeks ago

Modi’s BJP: Not Just an Inheritance, But a Reinvention

News 18  

Having secured a momentous third term with a clearly outlined vision, Prime Minister Narendra Modi’s overarching legacy, according to a new book, will be that of transforming his party into an electoral machine, a party that can win elections. ‘Indian Renaissance – The Modi Decade’, edited by Aishwarya Pandit, argues that Modi’s biggest contribution lies in dismantling a perception that …

As the US Embassy promotes Leftist elements in India, read how the Biden administration and CIA have been using social media, paying influencers to manipulate public opinion
8 months, 1 week ago

As the US Embassy promotes Leftist elements in India, read how the Biden administration and CIA have been using social media, paying influencers to manipulate public opinion

Op India  

On the 17th of July, the US Embassy in India informed about its event for Indian social media influences and content creators to learn about boosting social media engagement on social issues and learn about “active citizenship”. Is the US trying to use social media and Indian content creators, particularly those opposed to the ruling dispensation to meddle in India’s …

Interview | Sanjeev Singh Decodes the Impact of Social Media on Elections
9 months ago

Interview | Sanjeev Singh Decodes the Impact of Social Media on Elections

The Quint  

People used to talk about the effect of social media, but nobody actually quantified it, which is where the scientific part comes in. What we found was a very strong correlation between the number of retweets, support, or traction that political parties and politicians received on Twitter and their vote share in elections. The statistical formula, which we called the …

One in five young voters prefers TikTok and Instagram for election news, poll reveals
9 months ago

One in five young voters prefers TikTok and Instagram for election news, poll reveals

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} As the country …

Amid parties’ digital push, flex printing biz sees a dip in ad spend revenue
10 months ago

Amid parties’ digital push, flex printing biz sees a dip in ad spend revenue

Hindustan Times  

With political parties shifting a major chunk of their campaign budget to the digital media space, flex printing businesses have taken the hit this election season. According to sources, both the BJP and Congress are intensifying their social media campaigns, each allocating two to three teams for their Chandigarh Lok Sabha candidates. Anmol Singh, another social media manager who works …

Rise of Social Media Influencers in AP Politics
11 months ago

Rise of Social Media Influencers in AP Politics

Deccan Chronicle  

VISHAKHAPATNAM: Politicians in Andhra Pradesh are increasingly turning to social media influencers to reach out to and sway their voters. The interviews of several candidates have been shared across various Vizag-based social media pages, even as the youtubers claimed they were not being paid, and they were only reaching information to their viewers. Chief minister YS Jagan Mohan Reddy's recent …

From village to viral: India's heartland influencers reshape social media landscape
11 months, 1 week ago

From village to viral: India's heartland influencers reshape social media landscape

New Indian Express  

Bharwani also highlights the role of Instagram in empowering these influencers: “It has given these creators a platform to showcase their unique perspectives and has provided them with the tools to build sustainable careers. Kumari, who showcases rural life through humorous sketches and songs, says, “I hear of other regional creators making lakhs off their Instagram collaborations, but I haven’t …

Digital Revolution in Indian Politics: How BJP Harnessed Social Media
11 months, 2 weeks ago

Digital Revolution in Indian Politics: How BJP Harnessed Social Media

News 18  

The emergence of digital media—social media, mobile journalism, YouTube, etc—has transformed the political contour in India, with social media platforms becoming the new battleground for electoral campaigns. Among these parties, the Bharatiya Janata Party has proven to be the most successful in harnessing the power of social media to connect with voters and shape public opinion, while the Congress-led Opposition—if …

BJP banks on micro-influencers for its social media campaign
1 year ago

BJP banks on micro-influencers for its social media campaign

The Hindu  

The BJP, known to be adept at using social media in its electoral campaigns, is looking to engage micro-influencers from within the party to help it expand its reach among Delhi voters ahead of the Lok Sabha poll. They usually have a social media following of 2,000-5,000,” said Rohit Upadhyay, Delhi BJP’s social media in-charge. Bid to reach all sections …

Indonesia election: Young voters will decide the country’s future, here’s what they care about
1 year, 1 month ago

Indonesia election: Young voters will decide the country’s future, here’s what they care about

CNN  

CNN — More than 200 million voters are expected to head to the polls Wednesday to choose Indonesia’s next leader. Young people are mostly worried about their livelihood and quality of life — job prospects, access to health care, education.” Abigail Limuria, co-found of Bijak Memilih Indonesia’s unemployment rate was 3.5% in 2022, lower than the estimated global average from …

Social Media Is Getting Smaller—and More Treacherous
1 year, 2 months ago

Social Media Is Getting Smaller—and More Treacherous

Wired  

In 2024, social media will get small. Thrown off the platform after the January 6 insurrection, Trump moved to the much smaller Truth Social, a network whose main selling point seemed to be his presence. Millions of us find these spaces in subreddits, Facebook groups, or even on special-purpose social networks, such as Archive of One’s Own, which links together …

Influencers may amplify poll campaigns
1 year, 5 months ago

Influencers may amplify poll campaigns

Hindustan Times  

As the cricket World Cup frenzy peaks in November, the country will be in the grip of election fever. Digital advertising agencies are expecting a slice of the campaign budget getting earmarked for social media influencers--those creators of online content on entertainment, lifestyle, beauty, fashion, health and finance with millions of followers. “I feel Instagram and YouTube will play a …

BJP plans big social media push ahead of 2024 Lok Sabha polls
1 year, 7 months ago

BJP plans big social media push ahead of 2024 Lok Sabha polls

Hindustan Times  

The Bharatiya Janata Party has begun preparations to connect with people through social media in a big way to maximise the party’s outreach for the 2024 Lok Sabha election. BJP plans big social media push ahead of 2024 Lok Sabha polls It has set a target of reaching 30% people in the country through social media, leaders aware of the …

After whining about Rahul Gandhi’s video being ‘algorithmically suppressed’, Congress celebrates his mythical YouTube success: What the real numbers say
1 year, 7 months ago

After whining about Rahul Gandhi’s video being ‘algorithmically suppressed’, Congress celebrates his mythical YouTube success: What the real numbers say

Op India  

The Congress seems to have thought of a brand new strategy to re-launch Rahul Gandhi for the millionth time. Firstly, Congress is using the metric ‘average views per video’ to compare Rahul Gandhi’s success to that of PM Modi. The Hindu says, “As per the Congress’s internal assessment, Mr. Gandhi’s videos on average get 3,43,000 views, while the average number …

Understanding the ideological divide online
1 year, 8 months ago

Understanding the ideological divide online

Hindustan Times  

Algorithms used by social media companies in drawing in and retaining users have been the subject of scrutiny for several years now. Spanning multiple election cycles and a once-in-a-century pandemic, the debates centre around a simple question: Is social media dividing people? Starting from 2008, when Barack Obama first used social media for a political campaign to the divisive 2016 …

India has over 1.2 bn mobile phone users: I&B ministry
2 years, 4 months ago

India has over 1.2 bn mobile phone users: I&B ministry

Live Mint  

Ministry of Information and Broadcasting secretary Apurva Chandra on Wednesday said that India has over 1.2 billion mobile phone users and 600 million smart phone users. “Along with very low data rates, this penetration of smart phones has resulted in users consuming high amount of information and entertainment via mobile devices,” Ministry of Information & Broadcasting said in a statement …

Kulbir Kaur | Ingroup vs Outgroup & other online aberrations
2 years, 9 months ago

Kulbir Kaur | Ingroup vs Outgroup & other online aberrations

Deccan Chronicle  

Social media has recently emerged as “ Villain No. I still remember his remark made with a blank look on the face: “I lost my son to social media.” His son had been waging a lonely online battle to prove that being a Muslim does not place him in the category of being ‘anti-national’. The anti-establishment, pro-people, environmentalist Five Star …

Sonia Gandhi says social media being abused to hack democracy
3 years ago

Sonia Gandhi says social media being abused to hack democracy

The Hindu  

The danger of social media being abused to hack democracy was rising and the government should put an end to the “systematic interference” of Facebook and other social media giants in electoral politics of the world’s largest democracy, Congress president Sonia Gandhi said on Wednesday. Raising the issue during the Zero Hour in the Lok Sabha, Ms. Gandhi stated that …

Twitter campaign and the story of Uttar Pradesh poll battle
3 years, 1 month ago

Twitter campaign and the story of Uttar Pradesh poll battle

India Today  

When the first few Orkut and Facebook groups supporting Narendra Modi started appearing in 2008, nobody thought that this served any purpose other than allowing a small set of NRIs or young, upper-class Indians a means of engaging with the leader. His nemesis and eventual successor, Yogi Adityanath, went from being a minor presence on social media to one of …

Goa polls: BJP, Congress battle it out on social media to woo voters
3 years, 1 month ago

Goa polls: BJP, Congress battle it out on social media to woo voters

India Today  

Goa is going to the polls on February 14. Political parties like BJP and Congress are using social media extensively to woo the people before the coastal state votes next month. SOCIAL MEDIA TEAM OF CONGRESS: India Today visited the Congress office in Goa and asked the social media team about their strategy for the assembly election. SOCIAL MEDIA TEAM …

Inside BJP’s UP War Room: Catchy Tunes, Cheeky Cartoons Mark Party's Mega Pre-Poll Digital Drive
3 years, 4 months ago

Inside BJP’s UP War Room: Catchy Tunes, Cheeky Cartoons Mark Party's Mega Pre-Poll Digital Drive

News 18  

It is the baap of all state elections and the ruling BJP does not want to leave anything to chance. From the BJP’s out-of-bounds war room in Lucknow, a mega social media outreach and ground-level campaign is being rolled out to reach voters ahead of the Uttar Pradesh assembly polls 2022, party functionaries told News18. The social media structure of …

Election & Voting Processes Stand Threatened By Social Media Manipulation, Says Supreme Court
3 years, 8 months ago

Election & Voting Processes Stand Threatened By Social Media Manipulation, Says Supreme Court

Live Law  

Election and voting processes stand threatened by social media manipulation, the Supreme Court remarked in the judgment delivered on Thursday in Facebook vs. Delhi Assembly case.Entities like Facebook have to remain accountable to those who entrust them with such power. Election and voting processes stand threatened by social media manipulation, the Supreme Court remarked in the judgment delivered on Thursday …

Rising Internet Users, Next Big Thing to Rake in Money for Social Media Platforms
4 years ago

Rising Internet Users, Next Big Thing to Rake in Money for Social Media Platforms

News 18  

Union Minister Ravi Shankar Prasad, while unveiling the social media guidelines last month, put forward some interesting figures. A 2019 estimate by the World Bank and the United States Census Bureau put Indian population at 136.64 crore while the data statistics platform Statista put the number of internet users in India in 2020 at 69.7 million. Likewise, YouTube is used …

PM Narendra Modi was most-watched person on television in India in 2020
4 years ago

PM Narendra Modi was most-watched person on television in India in 2020

Op India  

PM Narendra Modi is known for having a huge fan base on social media. The annual TV viewership report for 2019-2020 by Broadcast Audience Research Council suggests that PM Narendra Modi remains the most-watched personality on television in India for the year 2020. “Whether they are his interviews, speeches at global events, addresses to the nation or even a wildlife …

BJP MP Surya explains why control over social media is needed?
4 years, 1 month ago

BJP MP Surya explains why control over social media is needed?

India TV News  

Amid the row over banning many social accounts for not following the government's guidelines after they were found instigating the peasants' movement, the Bharatiya Janata Party has raised the demand to control social media platforms such as Facebook and Twitter. Following the latest episode, his letter to Prime Minister Narendra Modi on September 3 last year made headlines, stating that …

Action will be taken if social media used to spread fake news, violence: Ravi Shankar Prasad
4 years, 1 month ago

Action will be taken if social media used to spread fake news, violence: Ravi Shankar Prasad

India TV News  

Union Law Minister Ravi Shankar Prasad on Thursday said that the government respects social media for empowering common people but action will be taken if it is misused to spread fake news and violence. However, if social media is misused to spread fake news, violence then action will be taken," said Prasad while addressing the Rajya Sabha. In response to …

Congress seeks five lakh volunteers for social media campaigns, says 'online warriors' will defend truth
4 years, 1 month ago

Congress seeks five lakh volunteers for social media campaigns, says 'online warriors' will defend truth

Firstpost  

Launching the recruitment campaign, Rahul Gandhi said that the party needed to create an army of truth to counter the hate and misinformation spread by trolls The Congress on Monday launched a ‘Join Congress Social Media’ campaign with an aim to have five lakh online “warriors” who, former party chief Rahul Gandhi said, will counter hate and “defend the idea …

India Has 75 Crore Internet Connections, Over Half Joined in Last 4 Years. But What About Fake News?
4 years, 4 months ago

India Has 75 Crore Internet Connections, Over Half Joined in Last 4 Years. But What About Fake News?

News 18  

While 2020 would be remembered for many remarkable things like the emergence of an unprecedented pandemic or the entire nations surviving simultaneous lockdowns, some would also remember it to be the year when India completed 25 years of having the internet. In fact, not only did India complete 25 years of having internet in 2020, it also marked a distinct …

Social media is an extension of our physical world and it is rife with propaganda
4 years, 6 months ago

Social media is an extension of our physical world and it is rife with propaganda

The Hindu  

The 2014 Maharashtra Assembly elections were just around the corner. His research underscored what he calls ‘seed accounts’— profiles that swamp the platform with specific content through their networks to manipulate information. When such accounts are followed by the Prime Minister, the issue becomes far more serious.” A 2018 study by BBC, titled ‘Duty, Identity, Credibility: Fake news and the …

Social media: The new theatre of India’s culture wars
4 years, 6 months ago

Social media: The new theatre of India’s culture wars

Hindustan Times  

The phenomenal rise of social media platforms such as Facebook, Twitter and others is proving to be a double-edged sword in the functioning of democracies. The former’s flagging of a presidential tweet as fake news, and the latter’s executive order altering the liability of SM platforms who edit content, is worth understanding better. Especially since the early 20th century, US …

How PM Modi scores on political communication
4 years, 8 months ago

How PM Modi scores on political communication

Hindustan Times  

Prime Minister Narendra Modi has reached a new social media milestone, with 60 million followers on Twitter. The PM has ensured a direct connect with the people through social media That story is about how PM Modi has used social media to communicate with people, establishing a new paradigm in political leadership. For instance, at a time when Indians stared …

Social Media Usage Is At An All-Time High. That Could Mean A Nightmare For Democracy
4 years, 10 months ago

Social Media Usage Is At An All-Time High. That Could Mean A Nightmare For Democracy

NPR  

Social Media Usage Is At An All-Time High. "And then you look at the amount of time people are spending on social media — that's where you start seeing even more of an increase." Much of Russia's influence operation on social media in 2016 wasn't about introducing new ideas or controversy but instead was about furthering racial and political divides …

Delhi polls: AAP using pop culture, social media in campaign
5 years, 2 months ago

Delhi polls: AAP using pop culture, social media in campaign

India TV News  

In the last several elections starting from the 2014 general elections, social media has made its presence felt as it has become a tool to garner support for political parties. The upcoming Delhi Assembly election is no different as the ruling Aam Aadmi Party is trying to stay abreast to woo young voters through the use of pop culture references …

The Art of Ruling: The Modi-Shah Doctrine of Governance and how the duo brought the Media and Mobs to kneel in 2019
5 years, 2 months ago

The Art of Ruling: The Modi-Shah Doctrine of Governance and how the duo brought the Media and Mobs to kneel in 2019

Op India  

The Year 2019 has been historic by any measure. In this article, we shall make an effort to deduce how Narendra Modi brought the liberal establishment to kneel, of which the mainstream media is the most prominent part, and dealt with the threat of Muslim mob violence. The Blitzkrieg If the Modi government’s strategy during its first term was ignoring …

Opinion | Tech can disrupt politics, but we are yet to see an Uber-sized disruption
5 years, 4 months ago

Opinion | Tech can disrupt politics, but we are yet to see an Uber-sized disruption

Live Mint  

Today, everyone is a social media advocate. We ranked the candidates in 112 random Lok Sabha constituencies, according to their social media following and engagement. Most social media marketing in Indian politics is focused on the buzzing issues. Since the social media strategy is made centrally in Delhi, these hyper localized issues are never pushed on social media as widely. …

Narendra Modi in New York: Social media can be used as weapon for good governance, says PM
5 years, 6 months ago

Narendra Modi in New York: Social media can be used as weapon for good governance, says PM

Firstpost  

Prime Minister Narendra Modi said on Wednesday that social media has become a powerful instrument of democracy and it can be used as a “weapon” for good governance New York: Prime Minister Narendra Modi said on Wednesday that social media has become a powerful instrument of democracy and it can be used as a “weapon” for good governance. During a …

How much time do Indians spend on social media?
5 years, 7 months ago

How much time do Indians spend on social media?

The Hindu  

Globally, digital consumers spent nearly 2.5 hours every day on social networks and messaging in 2019, according to Global Web Index's Social Media Trends 2019 report. The graph below plots the average time spent on social media per day in 2019 against the average cost of 1 GB data in US$ across select countries. image/svg+xml 4.0 3.5 3.0 2.5 2.0 …

Social media was not a key player in influencing Lok Sabha poll outcome; BJP would have won despite online campaign, reveals CSDS report
5 years, 9 months ago

Social media was not a key player in influencing Lok Sabha poll outcome; BJP would have won despite online campaign, reveals CSDS report

Firstpost  

It also states that given that voters with high exposure account for only a tenth of the electorate — while those with no exposure make up 64 percent — the study highlights that the BJP would have won the general election even if social media was taken out of the equation. The Lokniti-CSDS survey titled ‘ Political Behaviour and Social …

From veterans to first-timers, Delhi candidates seek to harness maximum out of social media
5 years, 10 months ago

From veterans to first-timers, Delhi candidates seek to harness maximum out of social media

India TV News  

From highlighting poll manifesto to attacking opponents, social media is being used widely by candidates from all three major political parties in the fray in election as much as to achieve greater connect with voters. From veteran Congress leader Sheila Dikshit to new entrants like Gautam Gambhir and boxer Vijender Singh, almost everyone in the reckoning is trying to harness …

Lok Sabha Elections 2019: With polls underway, WhatsApp and other social media apps being used in a far uglier manner
5 years, 11 months ago

Lok Sabha Elections 2019: With polls underway, WhatsApp and other social media apps being used in a far uglier manner

Firstpost  

A general election in India, the world’s most populous democracy, seems a theoretical impossibility. In India, the Bharatiya Janata Party ran a formidable social media campaign on Facebook and, to a lesser extent, Twitter. The Bharatiya Janata Party’s trained social media teams, and a veritable army of enthusiastic volunteers, ensured that the party’s online presence was much more active than …

Naveen Patnaik rides social media wave to reach out to young urban voters
5 years, 11 months ago

Naveen Patnaik rides social media wave to reach out to young urban voters

Live Mint  

Bhubaneswar: Facing certain amount of anti-incumbency after 19 years of power, Odisha chief minister Naveen Patnaik is adopting innovative campaigns this election season to reach out to youth and build a conscious narrative that he is still the credible face for 4.5 crore Odias. After a fitness video to quell the doubt over his ill-health, Odisha chief minister Naveen Patnaik …

Twitter records 45.6 mn tweets as India polls begin
5 years, 11 months ago

Twitter records 45.6 mn tweets as India polls begin

India TV News  

Twitter recorded 45.6 million tweets on its platform during a one-month period in the run-up to the polls, registering 1.2 million tweets on the first day of voting on Thursday. "Campaigns, manifestos and announcements around policies and key social issues have accounted for some of the top-Tweeted moments as voters get ready to go to the polls," the micro-blogging platform …

Lok Sabha Election 2019: BJP's inclusion of youths from non-political backgrounds is a good start ahead of polls
6 years ago

Lok Sabha Election 2019: BJP's inclusion of youths from non-political backgrounds is a good start ahead of polls

Firstpost  

The BJP has surprised many within its Karnataka unit by picking Tejasvi Surya, a young lawyer from Bengaluru who is the general secretary of the Yuva Morcha in the city, over late Union Minister Ananth Kumar’s wife Tejaswini. “I wanted to bring out Modi’s vision and the development that benefited us out in the media, and since mainstream media wasn’t …

Lok Sabha polls: From dusty campaign trails to sleek social media, political parties leave no terrain to woo youths, seek more votes
6 years ago

Lok Sabha polls: From dusty campaign trails to sleek social media, political parties leave no terrain to woo youths, seek more votes

Firstpost  

Social media has made it a lot easier for political parties to get out their message to more voters. Hired by the ruling Bharatiya Janata Party to find amusing ways to lionise Modi or lampoon Opposition leader Rahul Gandhi, Bhalerao is a social media warrior in an election campaign being fought online as never before. And, at a time when …

Strict guidelines issued on social media campaigns
6 years ago

Strict guidelines issued on social media campaigns

Deccan Chronicle  

Kochi: As the country switches on to election mode with political parties and candidates’ PR managers depending more on social media than traditional campaign methods, the Election Commission has issued strict guidelines on using it. District collectors, while briefing election guidelines, stipulated that content for social media campaign should get approval from the district level Media Certification and Monitoring Committee, …

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