LinkedIn to stop collecting tracking data after Apple’s app tracking transparency changes

LinkedIn on Thursday said it will stop collecting Identifier for Advertising data, which companies use to track for ad-targeting, in iOS. The decision comes after Apple said it will bring a policy change that will require developers to seek permission before they can use someone’s data to track them across apps and websites. The tech giant announced its App Tracking Transparency feature at Apple World Wide Developer Conference 2020 and will implement the change with iOS 14.5 scheduled to release later this year. LinkedIn accepted that the change will affect the LinkedIn Audience Network, Conversion Tracking and Matched Audiences, however, it expects limited impact to users’ campaign performance, and don't foresee major changes required for the campaign set-up.