M&M to sell EVs through existing sales network to offer all choices under one roof
4 months ago

M&M to sell EVs through existing sales network to offer all choices under one roof

Live Mint  

New Delhi, Dec 1 Mahindra & Mahindra will utilise its existing sales network to sell its electric vehicle range as the automaker looks to offer all the choices to customers under one roof, according to a top company executive. The Mumbai-based automajor, which sells models like Thar and Scorpio, has now expanded its electric vehicle range with the launch of two all-new ground up models -- BE 6e and XEV 9e. "One of the reasons, why we want to keep the sales channel the same, is because we want to give the customer the choice between ICE and EVs," Mahindra & Mahindra Executive Director and CEO for auto and farm sectors Rajesh Jejurikar told PTI in an interaction. "We are hiring specialist sales people with experience in luxury and premium brands.Similarly, for our workshops, we are hiring specialist technical talent who are capable of addressing issues," Jejurikar said.

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