Twitter’s New War Cry: In her first staff email CEO Linda Yaccarino draws out what’s changing at Twitter
FirstpostLinda Yaccarino, the newly appointed CEO of Twitter, has made her official entrance into the company. In her first memo to employees titled “Building Twitter 2.0 Together,” she shares her vision of Twitter as the “global town square,” echoing the goal set by her boss, Elon Musk. Yaccarino acknowledges Musk’s track record of transforming industries such as space exploration and electric vehicles, and emphasizes that the global town square, represented by Twitter, also requires transformation. Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. Linda As a seasoned advertising executive who previously led global ad sales at NBCUniversal, Yaccarino will primarily focus on rebuilding Twitter’s struggling ads business, while Musk continues to oversee the product and engineering teams.