What is range anxiety and how does it affect EV buyers?
Business StandardOne of the reasons why Maruti was able to make inroads into Indians’ hearts was because of the fuel efficiency of its cars. In the 1990s, when Maruti-800 was a rage and a prized possession in Indian middle class homes, its Being an Indian company, Tata Motors also knows well that one of the first things that a consumer wants to know -- before taking a call on buying a vehicle -- is the fuel efficiency. Range anxiety refers to an EV owner’s fear that the vehicle's battery does not have sufficient charge for it to reach the destination. Increasing battery efficiency beyond a certain point will require costly and time-consuming research, while charging points have their own challenges that are typical when setting up any infra. Not to mention, electric charging takes time and Indian cities lack the physical spaces needed to accommodate hundreds of charging vehicles, which is a sight that could become all too common once EVs become mainstream.
History of this topic
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