Instagram chief Adam Mosseri insists that the company does not snoop on conversations

Mosseri said the Instagram was working on developing a criterion to identify and remove deepfakes. In an interview with CBS, Instagram head Adam Mosseri said, “We don’t look at your messages, we don’t listen in on your microphone; doing so would be super problematic for a lot of different reasons.” “But I recognize you’re not going to really believe me.” During the interview, Mosseri acknowledged that he is grilled almost on a weekly basis by Instagram users who insist they receive ads from restaurants, stores and other companies after only conducting a private conversation about an item and not posting to the broader site. Mosseri said there were two ways that users may have this experience, “dumb luck” and if users are talking about a consumer good more generally. “I think this kind of thing happens often in a way that’s really subtle.” Mosseri was also asked about “deepfake” videos that are altered to make it appear that an individual did something different or in a different manner than what actually occurred. Recently, a deep fake video of Facebook CEO Mark Zuckerberg was posted to Instagram that appeared to show Zuckerberg admitting to being in possession of stolen user data.