Peloton responds to shocking 'Sex and the City' reboot death

Cynthia Nixon, from left, Sarah Jessica Parker and Kristin Davis in the “Sex and the City” revival “And Just Like That …” This story contains major spoilers from the premiere of “And Just Like That.” Since its debut in 1998, “Sex and the City” has been a trendsetter. “I’m sure ‘SATC’ fans, like me, are saddened by the news that Mr. Big dies of a heart attack,” said Dr. Suzanne Steinbaum, a preventative cardiologist and member of Peloton’s health and wellness advisory council, in a statement to The Times. “We had no prior knowledge of the storyline involving Peloton and this was not a product placement but rather a casting opportunity for one of our instructors.” The episode starts out perfectly well for Peloton: The series finds Carrie and Big, who’ve weathered quite a few storms over their years together, in a decidedly happy place in their marriage. Big’s attachment to an instructor he knows only through a screen is the kind of distinctly modern relationship that would have set up a theme for a whole episode of “Sex and the City” 1.0. “And just like that,” Carrie says in the episode’s only voiceover, “Big died.” It is an instantly classic “Sex and the City” moment — frustrating and ridiculous yet oddly moving.