Apple leverages idea of switching to Bing to pry more money out of Google, Microsoft exec says
Associated PressWASHINGTON — Apple was never serious about replacing Google with Microsoft’s Bing as the default search engine in Macs and iPhones, but kept the possibility open as a “bargaining chip’’ to extract bigger payments from Google, a Microsoft executive testified Wednesday in the biggest U.S. antitrust trial in a quarter century. Analysts estimate Apple collects $15 billion to $20 billion a year in revenue-sharing payments from Google in return for giving its search engine the coveted default slot on Apple’s devices. Another witness, the founder of startup Branch Metrics, testified that Google’s exclusive contracts with phone companies and equipment manufacturers sabotaged his company’s attempts to market a search engine for apps on smartphones. Alexander Austin said his Palo Alto, California-based company was forced to scale back what its product could do to avoid running afoul of Google’s agreements with companies like Samsung and Verizon that make Google’s search engine the default choice on digital devices.