How IKEA is trying to stop Russian copycats during Putin’s war
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy IKEA has extended its trademark in Russia in a bid to stop copycat stores that are opening up across the country amid Putin’s war on Ukraine. The country has officially extended the validity of trademarks for the Swedish furniture giant until August 2033, a move brand owner Inter IKEA said was driven by the need to protect the company’s intellectual property rights. Now a trademark registration on the website of the Russian intellectual property agency Rospatent, dated Feb. 2, showed IKEA’s trademarks had been renewed until August 2033. Starbucks is now Stars Coffee McDonalds is now Uncle Vanya’s KFC is now Crimean Fried Chicken Ikea is now Good Luck Dunkin’ Donuts is Donutto “Inter IKEA Systems B.V. takes the protection of its intellectual property rights very seriously,” Inter IKEA said in an emailed statement.