Global smartwatch shipments increase in Q2, 2023 driven by soaring demand in India: Report

Global smartwatch shipments increased 11% YoY in Q2 2023 after declining for two consecutive quarters, Q4 2022 and Q1 2023. China’s market also recorded a modest increase, while the North American market posted a decline of 9%, industry analysis firm, Counterpoint said in a blog post. While China’s market share declined, shipments grew 5% from Q2 2022 with the share of products priced above $500 surging to around 34% in the country’s market. Indian brands emerge as major contenders When looking at the performance of brands in the global smartwatch market, Indian brands like Noise and Fire-Boltt emerged as major contenders, boasting 86% and 70% YoY growth, respectively.