Swing voters’ biggest concern about Labour is cost of living plan, poll finds

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Swing voters’ main concerns about Labour are revealed in new polling that shows nearly a third are worried the party will not do a better job of tackling the cost of living crisis than the Tories. And some 31 per cent of swing voters are not convinced Labour can improve the cost of living crisis and improve their personal finances, according to polling carried out by More in Common for The New Britain Project. open image in gallery Nearly a third of swing voters are not convinced Labour can improve the cost of living crisis Baby boomers, those aged 56-74, were the most represented group in this category at 38 per cent, with “silent gen” in second at 36 per cent. open image in gallery Food prices are set to overtake energy bills as the focus of the cost of living crisis In recent weeks, following the party’s largely successful local election results in May, Labour has made a number of policy announcements aimed at winning over voters.