How we and lingerie grew up during pandemic
3 years, 11 months ago

How we and lingerie grew up during pandemic

Live Mint  

Innerwear is having a moment. In fact, experts say the Indian innerwear industry has the potential to grow exponentially in the times to come owing to the increased demand for more luxurious lingerie and growing awareness of Western trends. As the purchasing power of the consumer rises, the demand for different categories within innerwear segment such as shape wear, active wear and bralettes, has increased significantly. A recent survey, conducted by lingerie company Groversons Group, shows the Indian innerwear market is poised to grow at a robust CAGR of around 15% by the year 2023. The rising young population, new fashion trends, rising number of female shoppers and need-based lingerie solutions have contributed to the upward trajectory of this segment.

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Top streetwear trends in India 2024: Cargo pants, oversized blazers to cultural fabrics, how to rock the hottest styles
1 month, 4 weeks ago

Top streetwear trends in India 2024: Cargo pants, oversized blazers to cultural fabrics, how to rock the hottest styles

Hindustan Times  

Streetwear in 2024 is all about blending the past with the future, bringing back iconic elements with a fresh, modern twist. What are the top streetwear trends in 2024 When looking at the trends in streetwear style in India and where it is heading, Pranav shares, “We can easily notice the prominence of Indian cultural pride and native roots making …

From Craftsmanship to Celebrity Influence: How Indian Women Are Redefining Luxury Watches
5 months, 4 weeks ago

From Craftsmanship to Celebrity Influence: How Indian Women Are Redefining Luxury Watches

News 18  

Luxury watches have long been perceived as a male-dominated domain in the world of horology, but this stereotype is rapidly changing. Understanding women’s growing affinity for luxury timepieces This surge in the luxury watch market among women can be attributed to several factors. While brands like Cartier, Bvlgari, Piaget, Jaeger LeCoultre and Omega have been catering to this demand since …

Let’s demystify feminine hygiene
1 year, 6 months ago

Let’s demystify feminine hygiene

Live Mint  

The subject of feminine hygiene that is – because as a woman you are either shushed or met with awkward giggles when you want to talk about it. Feminine hygiene essentially is the health of the vagina, a closed muscular canal that lies between the vulva and the cervix of the uterus. Many factors affect vaginal hygiene including sex, pregnancy, …

Why today’s beauty shoppers are butterfly consumers
2 years, 5 months ago

Why today’s beauty shoppers are butterfly consumers

Live Mint  

Over the past few years, India has become a darling of luxury beauty brands. After the entry of the likes of Charlotte Tilbury and Pat McGrath in the recent months, L’Oréal India has brought Lancôme to the beauty arena to cater to the Indian consumer. “The beauty industry here is undergoing a transformation, especially after the pandemic, in terms of …

Indian fashion is getting a corporate makeover
2 years, 11 months ago

Indian fashion is getting a corporate makeover

Live Mint  

The past two years have seen a paradigm shift in corporate India’s approach to home-grown designer brands. India fashion has been ready for the next phase for some time.” For designers, this phase holds out the promise not just of a safety net but an opportunity to scale up, look beyond occasion wear—the bridal market, the bread and butter of …

Super sexy lingerie will trend in 2022 too
3 years ago

Super sexy lingerie will trend in 2022 too

Live Mint  

Like many industries, the lingerie sector also went through a big transformation in the past year. While the trend of online lingerie shopping witnessed a surge, consumers shifted from focusing on style to comfort along with fashion while making their inner wear choices. Since unorganised retail accounts for about 80% of lingerie sales, there’s no real India-specific data to reflect …

Indian fashion: Time for a revival, again?
3 years, 5 months ago

Indian fashion: Time for a revival, again?

Live Mint  

When Ritu Kumar opened her first store, in a small room near a Delhi railway crossing, in 1969 to sell garments inspired by indigenous textiles and prints, the fashion industry, as an entity, didn’t really exist. The world of Indian fashion was then restricted to a smattering of design houses, small exhibitions near Mumbai’s Marine Drive, and “goras selling gowns …

The cheering effect of lingerie
3 years, 9 months ago

The cheering effect of lingerie

Live Mint  

If the routine of pandemic life could be expressed in dressing terms, skipping the bra would perhaps get a special mention. As early as June, Ayyappan Rajagopal, head of business at online marketplace Myntra, had told Mint lingerie was seeing an unprecedented surge in demand, “with volumes increasing more than three times compared to pre-lockdown”. “Lingerie has been divided into …

Work-life Balance to Gender Norms: Women in Luxury Decor Industry Combat Various Challenges
3 years, 10 months ago

Work-life Balance to Gender Norms: Women in Luxury Decor Industry Combat Various Challenges

News 18  

Luxury décor and furniture segment is on a rise in India. Although, in the past few years, the world has seen a surge in the number of women entrepreneurs entering the décor segment and are creating a mark with personalised and intuitive design elements. From celebrity interior designers such as Gauri Khan, whose designs embody modern and chic outlook, to …

The designers changing the conversation around lingerie
5 years, 9 months ago

The designers changing the conversation around lingerie

CNN  

CNN — For decades, padded push-up bras, lace-lined bodysuits and slim, voluptuous Victoria’s Secret models have shaped public perceptions of what “sexy” looks like. The inflexibility of factory production makes it difficult to cater to everyone, according to Cora Harrington, author of the book “In Intimate Detail: How to Choose, Wear, and Love Lingerie.” “There are so many parts to …

The designers changing the conversation around lingerie
5 years, 9 months ago

The designers changing the conversation around lingerie

CNN  

CNN — For decades, padded push-up bras, lace-lined bodysuits and slim, voluptuous Victoria’s Secret models have shaped public perceptions of what “sexy” looks like. The inflexibility of factory production makes it difficult to cater to everyone, according to Cora Harrington, author of the book “In Intimate Detail: How to Choose, Wear, and Love Lingerie.” “There are so many parts to …

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