Instagram now asks for users' birth date: Here's why
India TV NewsFacebook-owned Instagram has started asking users to supply their date of birth. The company said that it will allow them to create new safety features for young people and will help in ensuring that the company is providing the right experiences to the right age group. To do that we need to know how old everybody is on Instagram, so, we have started asking people to share their birthday with us if they have not shared it previously," Pavni Diwanji, VP of Youth Products, said in a blogpost. This information also allows the platform to personalise user experience, for example, they can apply recent changes they made to restrict advertiser targeting options for audiences under the age of 18, to more people. The company is also developing new systems to recognise if the user has shared correct or incorrect birth date.