Citroen bets big on India with new car launches
Deccan ChroniclePUNE: French carmaker Citroen is all geared to launch its fourth product in India early next year to boost sales in the fiercely competitive but growing car market dominated by Maruti Suzuki and Hyundai. “We are accelerating our product launches in India and by March 2024, we will introduce a fourth new car in this market,” Saurabh Vatsa, Brand Head, Citroën India told Financial Chronicle without divulging details. “Our third product C3 Aircross SUV will be launched in October and bookings will start a month earlier,” Vatsa said, adding that price will be competitive to garner volumes. He said the upcoming all-new C3 Aircross SUV stands out from the crowd with its unique blend of signature Citroen design cues combined with bold, muscular SUV attributes and grow the SUV market in India.