Social media makes Jada Williams a face of high school NIL
Associated PressSAN DIEGO — It’s the middle of the afternoon and Jada Williams begins a live stream on Instagram. If there’s a face of the bold new frontier of name, image and likeness at the high school level, it might as well be the 17-year-old Williams, who is a senior point guard at San Diego’s La Jolla Country Day. Engaging and charismatic, she constantly updates her feed with photos and videos from her 6 a.m. basketball workouts, anything to do with her high school team and women’s hoops and her flair for fashion. James has more than 10 million followers on social media and Mikey Williams of San Diego’s San Ysidro High and a Memphis commit has more than 5 million. Williams’ videos of crazy basketball shots first got her noticed on social media and ultimately led to endorsement deals.
Discover Related
Security a priority at Unrivaled with cyber stalking on the rise toward women’s basketball players
Associated Press