Xiamen introduces 19 measures to support innovation and development of time-honored brands
China DailyThe Xiamen Municipal Bureau of Commerce and other four departments recently jointly issued the "Three-Year Action Plan for Promoting Reform and Innovation of Time-Honored Brands in Xiamen ". The action plan includes six main directives and a total of 19 measures, such as increasing protection efforts, improving the inheritance system, and enhancing the cultivation of talent for time-honored brands. The city will support time-honored enterprises in conducting overseas intellectual property protection activities and encourage collaboration with national-level IP protection departments and Fast IP Centers to safeguard the rights of time-honored brands, providing a rapid assistance channel for legal protection to these enterprises. Harnessing the role of industry chambers of commerce, intermediary organizations, and institutions in industry research, standard setting, industry self-regulation, and cooperative exchanges, Xiamen aims to build a strong collaborative force to boost the protection, reform, and innovative development of time-honored brands.