Turning the page on stories of food
Live MintThe secret to good gnocchi, Lakhan Jethani says, lies in salt-baking the potatoes instead of boiling them. Unlike this in-depth bulletin, which straddles “a casual exploration of lifestyle journalism and a whitepaper”, Jethani’s quarterly zine, Itadakimag, is geared more towards the goings-on at his Bandra, Mumbai, diner. Yamini Vijayan, editor-in-chief at The Locavore, says: “We want to tell stories of the grand things, like the consequences of food policies and how grains get distributed across India. And equally, we want to tell everyday food stories—what people long for when they miss home; of vendors’ routines in marketplaces; what children are given to eat at school every day.” The Lab Mag, a Delhi-based media house and website, publishes a collectible print edition twice a year. And publish stories that, quite frankly, we would read.” Chang had a similar reaction, when a CBS morning show host quizzed him about putting “a chicken’s butt” and “a bleeding fish head” on the cover of the magazine in their first and second issues, respectively.
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