From Virat Kohli to Yuzvendra Chahal: Lockdown makes players chatty on Instagram
Hindustan TimesBefore the coronavirus outbreak, Indian cricketers seldom made positive news for their interactions with fellow cricketers on social media. During the national lockdown, Indian cricketers have managed to make social media interactions with fellow or former cricketers into a brand-building exercise. The favourite destination for these interactions has been InstaLive and every Indian cricketer worth his million-plus followers has taken to it—from captain Virat Kohli to Yuzvendra Chahal and everyone in between. “A cricketer is evaluated by his last three games, and when there are no last three games to look at, there could be question of a dip in their brand value,” says Harish Bijoor, a brand strategist who runs an eponymous consulting firm. “When an active sportsperson is speaking with a fellow athlete, there is some mutual respect and they can touch on topics that regular hosts may find difficult to put forward,” says Tuhin Mishra, co-founder of Baseline Ventures, whose company produces the show.