From Virat Kohli to Yuzvendra Chahal: Lockdown makes players chatty on Instagram
4 years, 8 months ago

From Virat Kohli to Yuzvendra Chahal: Lockdown makes players chatty on Instagram

Hindustan Times  

Before the coronavirus outbreak, Indian cricketers seldom made positive news for their interactions with fellow cricketers on social media. During the national lockdown, Indian cricketers have managed to make social media interactions with fellow or former cricketers into a brand-building exercise. The favourite destination for these interactions has been InstaLive and every Indian cricketer worth his million-plus followers has taken to it—from captain Virat Kohli to Yuzvendra Chahal and everyone in between. “A cricketer is evaluated by his last three games, and when there are no last three games to look at, there could be question of a dip in their brand value,” says Harish Bijoor, a brand strategist who runs an eponymous consulting firm. “When an active sportsperson is speaking with a fellow athlete, there is some mutual respect and they can touch on topics that regular hosts may find difficult to put forward,” says Tuhin Mishra, co-founder of Baseline Ventures, whose company produces the show.

History of this topic

MS Dhoni: If I take care of cricket, everything else will take care of itself
1 week, 2 days ago
Fame at High Cost
2 weeks, 6 days ago
Virat Kohli’s social media post stirs panic among fans: ‘Mujhe laga AR Rahman type kuch hai’
1 month, 2 weeks ago
'Pakistan fans raised anti-India slogans. Any Indian would react': Gambhir breaks silence on viral video
1 year, 4 months ago
India's Top Order Struggles Against Pakistani Pacers and Desi Cricket Fans Seek 'Solace' in Memes
1 year, 4 months ago
'Messi english na bolay...': Shadab Khan shuts down troll for savage attack on Pakistan cricketer Hasan Ali
1 year, 4 months ago
Column | Is it time to shut up?
1 year, 8 months ago
How India’s T20 loss to Pakistan lets our social media ‘liberals’ take off their masks
3 years, 2 months ago
India vs Pakistan T20: Virat Kohli does promotional tweets, gets trolled
3 years, 2 months ago
'The power of three': Yuzvendra Chahal shares picture with Hardik, Kuldeep from 2019 World Cup
4 years, 5 months ago
Yuzvendra Chahal gets new haircut, shares picture on social media
4 years, 5 months ago
Spreading positivity on social media - the Ashwin way!
4 years, 7 months ago
They try too hard on social media, want validation from public: Yuvraj, Bumrah on youngsters
4 years, 8 months ago
In lockdown, socially yours: World of Virat, Dhoni, Rohit
4 years, 8 months ago
IPL 2020: After Chahal, AB de Villiers also confused by RCB's social media activities
4 years, 10 months ago
IPL 2019 creates high social media buzz: Report
5 years, 8 months ago
Wide Publicity Fuels Women's Cricket's Rise in India
7 years, 2 months ago

Discover Related