Online sales to grow fast in coming years: Buddha
2 years, 2 months ago

Online sales to grow fast in coming years: Buddha

Live Mint  

Even though covid has receded and people are out and about, in-home consumption of snacks has remained higher than pre-pandemic levels, benefitting companies like Parle Products Pvt. In an interview, Krishnarao S. Buddha, senior category head, who oversees Parle’s snacks, confectionery, cakes and rusk portfolios, spoke about demand trends, the rise of e-commerce, and the need to maintain the right balance between taste and health for its brands. Edited excerpts: How are your out-of-home consumption salted snacks and confectionery brands performing as covid recedes? It makes a huge difference for the out-of-home category, when children get pocket money every day, which means daily consumption started to happen.

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